Balance Xperia discuss the importance of face to face sales in the digital age

Balance Xperia is worried that individual perceptions of face to face marketing are being skewed by pockets of marketing researchers who argue that direct sales no longer has a place in the context of the digital age.

About the firm: http://www.balancexperia.com/our-services/

The firm is asking this week: Why in this age of content marketing, social media and digital marketing, people still need a personal touch? Balance Xperia know from years of experience that face to face sales provides clientele with a guaranteed ROI and it wants each of its recruits to understand the importance of face to face practices as a legitimate form of marketing.

In a recent study, Oxford Economics studied the effectiveness of in face meetings and those hosted online and found that for 85% face to face interactions was more effective than those conducted online. While this study focused on meetings, Balance Xperia believes that it shows the effectiveness of face to face interaction over digital forms. Individuals seem to feel an innate feeling of trust in more personal situations. The reasons behind this are hotly debated in marketing circles, but Balance Xperia is confident that it has the answers.

The first reason stems from the fact that a buying decision is made less by technical features and functions and more on the organisational and personal relationships of trust. When it comes to the prospect of making the right buying decision, cognitive studies have shown that there needs to be an emotional connection that pervades analytics. Body language, facial expressions, the tone of voice are all examples of how Balance Xperia attempt to connect emotionally and create a trusting buying relationship. Buyers want a relationship with the company before they delve into a contract or purchase and to know that the company is reputable and trustworthy.

Further to this, direct sales offer customers the opportunity to receive real-time answers to the questions they need to make them secure a purchase. While companies have hugely extensive FAQ sections on their websites, the firm is confident this does not compare to having a knowledgeable sales person provide all the answers.

With this response, Balance Xperia is hoping it can begin to shift perceptions on direct selling. The company is confident moving into 2018 that brands will begin to realise the pitfalls of digital marketing and begin to focus on more traditional sales streams to maximise their profits.

Source: https://www.mediapost.com/publications/article/260461/face-to-face-selling-is-still-effective.html