Beginners guide to building a better brand using Instagram by First Phoenix Promotions

Ranked 18th in the worlds most visited website chart, Instagram packs a punch when brands get their marketing strategy right. First Phoenix Promotions a successful marketing firm are concerned some businesses are overlooking the importance of sharing their brand on social media platforms. The social media giant reaches 8 million visitors a day and has shown consistent visitor statistics for the few years. With some companies unsure where to start when building a brand on Instagram, First Phoenix Promotions shares their simple guide to getting started.

About First Phoenix Promotions: http://firstphoenixpromotions.com

1. Choose the right username. Make it searchable and linkable to the brand, and visibility is key to establishing a strong online presence. Use a recognised logo or headshot for a profile picture t create a uniform marker for the brand to avoid any confusion with the target audience.

2. Create outstanding visual content. Shareable content should communicate, new projects, success stories or quick videos on how to achieve a result. All images and videos should be edited and shared in the highest quality available to boost brand image and improve engagement levels from the audience.

3. Follow the guidelines. To preserve the integrity of the platform, Instagram has clear instructions of what people and businesses can share. Misuse of the site can prove costly when they are blocked and removed from the site. A brand's online reputation can take years to build and moments to destroy so take the time to review policies relating to purchasing followers and advertising posts.

4. Invest in advertising. Paid promotion through social media platforms is fast becoming about conversation and engagement through videos and pictures when posting ask questions that encourage comments and sharing, and this can boost organic followers and improve the visibility of the brand's page. Be sure to add links to websites and online ordering options and contact us pages for maximum effectiveness.

Based in the heart of Manchester, First Phoenix Promotions raises brand awareness on their clients' behalf and promotes and sells their products and services. What makes the firm unique, is their personalised face-to-face approach, spending a dedicated amount of time with each prospect to consult them accordingly depending on their needs. The firm's campaigns are not only cost-effective for their clients but build lasting relationships between consumers and the brand.