White Rabbit UK believes World Cup will inspire ambitious entrepreneurs

Nathan Simmons, CEO of direct sales and marketing firm White Rabbit UK, has been discussing how the upcoming FIFA World Cup in Russia should serve as inspiration for budding business owners everywhere.

White Rabbit UK: About the company.

Being the CEO of the Chelmsford-based company is not the only string to Simmons’ bow. As a keen and versatile athlete, with a particular passion for powerlifting, the businessman has recently outlined the reasons why working professionals should look to the upcoming World Cup as a source of motivation and inspiration. In an industry renowned for its fast-paced, competitive nature, sales and marketing contractors must be prepared to contribute as both a member of a functioning, productive team and as an independent individual.

White Rabbit UK believe a lot can be learned from major sporting competitions such as the World Cup, especially talent scouting. As a spectator, it is easy to identify the best players on any team, as they are the individuals that make the sport enjoyable to watch as well as improving the team’s ability and success. For example, Cristiano Ronaldo has scored 19 goals for Real Madrid in 2018 so far which is the highest number of goals scored for any European team. White Rabbit UK believe it is important for entrepreneurs to always keep an eye out for top talent, as recruiting the leading sales and marketing experts will help the team thrive as a unit.

White Rabbit UK believe the creation of a competitive environment is crucial to the success of any sales team as it pushes team members to flourish and develop as experts in the field. Inviting competition between two athletes or two teams gives individuals an opportunity to perform at their highest possible level which will greatly benefit the team members and the company.

More often than not, when entrepreneurs enter the sales and marketing business they assume it is going to be easy working for themselves and making their own rules. However, any successful business professional will admit to having experienced numerous failures before achieving great success. The same goes for sports, explains Nathan, who comes from a powerlifting background and has experienced a number of failures before reaching a level which meant he was able to achieve the highest result possible. Just as an athlete may lose a race and then bounce back, many business owners have gone bankrupt before they have been able to bounce back and make an impression on their chosen industry.

The firm was keen to point out how sports competitors do not necessarily fail due to lack of skill or talent, but instead, it is often down to their lack of commitment to continuing the basic steps that elevated them to the top in the first place. Connor McGregor, arguably UFC’s greatest success story and an athlete who is now a multi-millionaire has been quoted as saying: “I am a work-horse, no-one works harder than me… I may have made it but I am still working and acting like I have not.” Many fans of his attribute this mindset to his various success in the sport, including his two world titles in two different weight categories.

White Rabbit first came to the UK with 4 people and established itself in London. Due to the amount of revenue, market share and brand awareness White Rabbit generate for their clients, the budgets that are invested have continued to increase year on year giving them the budget needed to expand globally.