Asda Radcliffe workforce checkout ways to get active

I Will If You Will (IWIYW), the Bury-based fitness movement, is now working in partnership with Asda Radcliffe in a bid to help their workforce become more active.

IWIYW recently went into the store to meet the 400-strong workforce and find out more about current activity levels and what types of activity Asda Radcliffe colleagues would like to try.

Most colleagues expressed an interest in trying out fitness classes including Zumba and Pilates, and walking and swimming also ranked highly.

All completed feedback forms were entered into a prize draw to win a FitBit activity wristband – which tracks steps, distance, calories burned, active minutes and sleep – and Ruth Vine-Jones was the winner.

Lee Haken, Asda Radcliffe store manager, said: “Our colleagues’ health and wellbeing is very important to us and I’m sure working with IWIYW will help us to become a more active workforce.

“As the largest supermarket in Radcliffe, we’re right at the heart of the community and we like to set a good example to our customers and families when it comes to looking after our health.”

IWIYW is currently working with a number of local organisations – including Total Fitness Whitefield, Greater Manchester Police Bury Division and Bury College – to take ownership of the IWIYW ethos for the future and become more active, behaviour-smart organisations.

For more information about becoming an IWIYW partner, please visit www.iwillifyouwill.co.uk/support-the-movement/partnerships

ENDS

Press release issued: 19 April 2016.

Picture: Tom Gleaves, IWIYW Locality Officer for Radcliffe, presents Ruth Vine-Jones with her Fitbit prize alongside Asda Radcliffe’s Community Life Champion, Dot Murphy, and deputy store manager Rachel Graves.

Note to editors:

I Will If You Will is focused on changing women’s and girls’ behaviours towards taking part in sport and physical activity with the aim of getting more women and girls being more active, more often, and helping improve the health and wellbeing of people in Bury.

It aims to overcome the many practical and emotional barriers to being active, while encouraging women to support each other by joining the I Will If You Will community.

The Phase One campaign (2013–14) was delivered by Bury Council with £2.3 million of National Lottery funding from Sport England. For the Phase Two campaign (2015–16), Sport England has allocated a further £2 million to extend delivery.

The successful IWIYW pilot campaign identified valuable insight and helped develop the foundations for Sport England’s national This Girl Can campaign, which launched in January 2015, as well as Sport England’s practical guide to helping women and girls get active (www.sportengland.org/womenandgirls).