Rachel is responsible for all CBRE's corporate communications across EMEA as well as oversseeing campaigns for its extensive cross-border networks, promoting research, spokespeople, events and key news items.
CBRE is over the rainbow with 'green' purchaseMay 04, 2012 12:26 BST
- Own A Colour Campaign Aims to Raise Crucial Funds for UNICEF -
CBRE, the world’s largest property adviser, is over the rainbow following its latest acquisition. The company has purchased five shades of green as part of the Own A Colour campaign established for leading children’s charity UNICEF, of which CBRE is a committed supporter.
Own A Colour is selling 16.7 million colours of the rainbow, the average number a smartphone, tablet or computer can display, to raise money to transform the lives of some of the world’s poorest children. UNICEF Ambassadors and advocates such as Roger Moore, Jemima Khan, rugby player Matt Dawson and Frankie Sandford from the Saturdays have all already lent their support to the campaign.
In 2011, CBRE partnered with UNICEF to support its ‘Climate Positive’ programme inMadagascar, one of poorest countries in the world. The programme aims to mitigate the devastating effects of climate change on children in developing countries. Since then, CBRE has funded the construction of five new cyclone-proof schools, transforming the lives of thousands of children in the country.
Mike Strong, Chairman & CEO of CBRE in EMEA, said:
“The colour green is synonymous with CBRE, and now we can say we truly own it! We have been a supporter of UNICEF for some time now, so we are delighted to join the Own A Colour worldwide rainbow. The money raised is the pot of gold at the end and it will help to transform children’s lives around the world.”
Own A Colour is part of a large-scale campaign raising money for UNICEF and is supported by Dulux who have a mission to ‘add colour to people’s lives’ by demonstrating the impact colour can have on the world. For more information, please visit www.ownacolour.com / @OwnAColour.