Google Correlate gives you an outstanding overview of searches and trends

Who is Google Correlate for?

Google Correlate is a new (beta available in May 2011) tool from Google that deserves more attention than it's managed to get so far. Google Correlate is a fantastic service for all of us working with marketing, SEO, analyses, trends and competitor monitoring. So yes, this is a fabulously sensible tool for all business developers and marketing departments to use.

What is Google Correlate?

Google Correlate is a further development of Google Trends, and what Correlate does is use a clear line diagram to show the ratios between various search terms over time. You can use it to view long-term links and trends, but also to view seasonal relationships between various search terms. Google Correlate might seem a little obtuse and limited at a first glance, but the results when you manage to find a relevant correlation (comparison) are often very interesting and clear. I assume its simplicity will help you to get started more quickly. It ought to be mentioned also that if you need – for example – to compare a separate search trend (or any other trend), you can use Excel, for instance, to correlate it to a bigger search trend using Google Correlate. I haven't tested this, but you should – for example – be able to insert a trend concerning traffic on your website and then correlate it to the search trend for your own specific product or service.

Practical case, Google Correlate – Self Service

In my case, as I work with self service in the support industry, Google Correlate initially shows what...

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