Why is iTunes still around?

I remember when I got my very first iPod for my birthday, about five years ago. It was pink and really small. I was so happy. Now it would be easy to take all my favourite music with me on my travels or out jogging. My happiness lasted until I downloaded iTunes onto my computer and tried to download music onto my iPod. I scratched my head and furrowed my brow. I couldn't see the logic in this program, until I understood that it was all about "synchronisation". I got so angry, why couldn't Apple make the iPod work like a regular USB memory device, like other MP3 players? A lot of my friends thought that it did work like a USB device and saved their photos exclusively on their iPod, only to see them suddenly disappear at the next synchronisation, losing their photos forever. They learned the iTunes lesson the hard way.

iTunes has been around for more than ten years now, and it still works in more or less the same way. And now we also have iPhones and iPads, where iTunes also serves as...

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