Agria Pet Insurance appoints new Head of Direct Marketing

Press release – for immediate distribution 

December 2016

Agria Pet Insurance UK has appointed Tom Vaughan to the role of Head of Direct Marketing. Tom brings a wealth of experience in direct marketing and communications gained in business to business and business to consumer environments, including the insurance sector. Tom’s main focus will be on improving the customer experience the company offers pet owners.

Simon Wheeler, Agria’s Managing Director, says Tom’s appointment will allow Agria to use digital and other media to build an even stronger customer acquisition and communication strategy, “Pet insurance means that pets can benefit from high quality veterinary care without owners worrying about the cost and because we offer lifetime policies, those who choose cover from Agria often stay with us for life. Tom will ensure we communicate those benefits clearly, helping pet owners take the important first steps in responsible pet ownership with us.”

Tom’s last role was in general insurance including travel, motor, home and life insurance and he will be developing new insights into the specific needs of pet owners, veterinary practices and breeders, “I really look forward to building upon the achievements of the fantastic team at Agria and positioning the company at the forefront of direct and digital marketing. There are so many new opportunities for growth and innovation within the pet insurance sector and being able to match that with an excellent range of tailored products makes this an especially exciting role.”

To find out more about Agria visit http://www.agriapet.co.uk.

Note to editors

Follow or tag Agria on Twitter @AgriaPetUK, or Facebook https://www.facebook.com/agriapetuk

About Agria Pet Insurance

Agria is one of the world’s leading animal insurers, specialising in small animal insurance. Founded in Sweden over 120 years ago, Agria started underwriting pet insurance in the UK in 2009 and is based in Aylesbury in Buckinghamshire.

Agria UK works closely with veterinary practices, the Kennel Club and the Governing Council of the Cat Fancy (GCCF) and supports the work of numerous charities and rehoming centres by providing free pet insurance for 5 weeks for dogs and cats of any age.

Since 2009, Agria UK has made donations to the Kennel Club Charitable Trust amounting to over £500,000.

Agria’s lifetime commitment to pet owners means that veterinary fees cover is reinstated every year that the insurance policy renews and maximum benefits are reapplied, however many claims have been made. This means that on-going conditions can be covered for the whole of the pet’s life.

Visit www.agriapet.co.uk