Companion Consultancy launches new Training division for the SQP Animal Healthcare sector

Following the recent appointment of Emma Sharp, Companion Consultancy, PR and marketing agency, has announced the launch of a new training and development service. Emma, whose background includes over 20 years of experience working in Sales, will head up the new training division. On offer will be a diverse range of courses for all levels of business within the SQP Animal Healthcare sector.

Companion Consultancy believes that training is key to the success and growth of any business, and as a result the company are excited to be able to add this service to their business. It will offer a range of training courses from sales focused subjects such as overcoming objections and influencing skills, to more general courses such as customer service skills and understanding learning styles.

It is widely considered that the animal health industry is one of the most competitive sectors in the UK. It is therefore essential that businesses utilise their best asset, their employees, to set themselves apart from their competitors. If SQP’s have been trained to sell products effectively, change preconceived ideas and deliver consistent, professional customer service, overall sales will ultimately improve. Customers will rely on the knowledge and advice from their SQP and will be guided to make informed, repeat purchases.

Companion Consultancy will also offer a range of managerial courses such as interviewing techniques, team management and performance development skills to help facilitate strong leadership, staff retention and job satisfaction. All courses will be tailored to the client’s needs and can be delivered within the client’s offices or independent venues.

Emma joined Companion Consultancy in February this year. Her background includes working on iconic brands such as Horse & Hound, Marie Claire and Country Life. In recent years she has worked within the Animal Health Care sector, specifically with SQPs, relaunching Over the Counter magazine and website. She launched the National SQP Awards in 2017, as well as various conferences around the UK. She feels passionately about investing in people to help them reach their full potential and is keen to include more courses to the company’s training schedule in 2019.

Emma says “Investment in people and the commitment a business makes to support and develop staff creates an environment where job satisfaction is at its highest. When people feel happy and supported, there are significant results. Productivity is high, quality of work is good and staff turnover is low. The current economic climate is unpredictable and very competitive so focusing on the assets a company has is critical.”

Managing Director and founder of Companion Consultancy, Susan McKay said “Emma brings with her a wealth of experience in sales and marketing. She has extensive experience in training sales teams as well as all levels of management. Her passion for developing people is evident. We think she will be a great asset to the Companion team and we look forward to her delivering fantastic courses and workshops in the coming months.”

For more information on courses go to www.companionconsultancy.com or to talk about bespoke workshops, contact Emma Sharp at emma@companionconsultancy.com