Press release -
Lintbells sets the scene for more happy days for pets and practices
Lintbells has announced that following on from great feedback about its YuMEGA Quit That Itch campaign in June, a new campaign will launch in August. YuCALM ‘Happy Dogs, Happy Days’ aims to drive awareness of stress and anxiety in dogs and how vet practices can help. It’s estimated that nearly one in four dogs are stressed by car travel* and as many as 80%** show an undesirable response to strangers. All of these events are common during the summer months as people get out and about with their dogs.
During July, selected practices will begin to receive their support packs. Practices can also take part by calling Lintbells on 01462 514239 or emailing vet@lintbells.com. Display kits will help practices make clients aware of the warning signs of stress and anxiety in their dogs and provide a talking point. There will also be a comprehensive digital tool kit including social media posts, emailers, infographics and banners, as well as an educational video.
But it doesn’t stop there, as Marketing Manager Alethea Maillard explains, “Using YuCALM helps a dog to be their natural happy self by relieving stress and anxiety – it doesn’t sedate or change the pet’s character in other ways. We think that’s something that everyone can feel happy about.”
Veterinary teams will also get the opportunity to win a prize which is sure to spread the joy further. The competition details are currently under wraps but all will be revealed in August.
Alethea says this is a campaign that everyone can enjoy taking part in, “Happy Dogs, Happy Days offers lots of opportunities for veterinary teams to learn, laugh and love seeing their patients benefit from YuCALM.”
For further information practices should contact their Lintbells Veterinary Business Executive or call 01462 514239.
Tags: Lintbells, YuCALM, Happy dogs, stress, anxiety, dog behaviour, veterinary
*Mills, D. S. & Mills, C. B. (2003). A survey of the behaviour of UK household dogs. Proceedings of the 4th International Veterinary Behaviour Meeting, Proceedings Number 352, August 18-20, 203. Eds K Seksel, G. Perry, D. Mills, D. Frank, E. Lindell, P. McGreevy, P. Pageat. Sydney, University of Sydney Post-Graduate Foundation in Veterinary Science,pp 93-98.
**Blackwell, E. J., Twells, C., Seawright, A. & Casey, R. A. (2008). The relationship between training methods and the occurrence of behaviour problems, as reported by owners in a population of domestic dogs. Journal of Veterinary Behaviour , 3, 207-217.
Topics
- Veterinary medicine
Categories
- veterinary
- dog behaviour
- anxiety
- stress
- happy dogs
- yucalm
- lintbells
About Lintbells
For Lintbells, every product starts with a pet in need. Based in Weston in Hertfordshire, Lintbells researches, formulates and sells high quality, innovative natural supplements that aim to improve the lives of dogs, cats and horses. It’s a commitment the company takes very seriously and has resulted in products that support skin and coat condition, digestive health and joint care.
Established in 2006 by John Howie and John Davies, Lintbells has a strong focus on scientific validation of its products, working with experts such as the Royal Veterinary College and New Zealand’s Marlborough Research Centre. But it doesn’t stop with the science because helping pets is at the core of the business.
At all levels of the Lintbells’ organisation there’s a realisation that collectively, everyone has a responsibility to help keep pets healthy and happy by providing effective, high quality, pet supplements at affordable prices.
And it seems those efforts are increasingly appreciated by pets and their people. By the end of 2016, 200 million YuMOVE tablets had been sold to pet owners in more than 15 countries.
Press contact: Susan McKay, BVMS, MRCVS, MBA or Deborah Cocksedge at Companion Consultancy Tel 01284 388702 or 07887 515870 (Susan) Email deborah@companionconsultancy.com or susan@companionconsultancy.com
