Dakota Digital Appointed As LIW 2015 Event PR

Mansfield-based PR firm Dakota Digital has been appointed to handle the public relations campaign for the new-look LIW expo which takes place at Birmingham’s NEC in September. The campaign comes on the back of the Nottinghamshire agency’s work at BodyPower Expo in May, also held at the BBC and the largest consumer fitness exhibition in Europe.

A boutique digital agency with a strong PR pedigree, Dakota Digital has made waves recently with a host of big name client wins. Its copywriting team has handled remits from the low calorie sugar alternative, SPLENDA® and mouth wash, Listerine while its social media arm worked on a Johnson’s Baby Shampoo spot earlier this year.

Dakota Digital received the LIW nod after being brought on board for pre-show PR work six weeks before the UK leg of this year’s BodyPower Expo. Leisure Industry Week is the longest running leisure industry trade show in the UK and is now in its 27^th year. It was recently taken over by the team behind the phenomenally successful BodyPower Expo with the 2015 show marking the first LIW event under the new management.

Rebecca Appleton, a Nottingham Trent graduate and Dakota Digital managing director said, “We’re so pleased to be working with the BodyPower team again and really fired up to help make LIW 2015 the best yet. It is already hotly anticipated with huge industry buzz surrounding a refreshed programme and big name guests from the worlds of sports, nutrition, fitness and leisure already confirmed.”

Josh Reeves, Marketing Manager of BodyPower and LIW said: “We opted for Dakota Digital because, ultimately, Rebecca and her team bring a level of professionalism to the table that is rare in what has become a saturated market of PR agencies. Dakota offer a range of bespoke services, giving our clients a point of contact that bridges the gap between us as the organisers and them as the exhibitor. We’ve benefitted with great exposure both locally and nationally and I’m confident that this trend will continue.”

Leisure Industry Week will be based at Birmingham’s NEC and will run from Tuesday 22^nd September until Wednesday 23^rd September 2015.

For more information about LIW visit www.liw.co.uk. To find out more about Dakota Digital visit www.dakotadigital.co.uk