January sales entice early holiday booking

8.7 millionUKadults have already booked their main holiday for 2012*
A further 8.9 million have started looking at deals but haven’t booked yet**

Research commissioned by Direct Line travel insurance shows that the January sales aren’t just for clothing and home furnishings, with many people in the UK taking advantage of discounts on flights, hotels and package holidays to organise their main holiday early in the year.

Nearly 20 per cent of those who have made plans for their main holiday have already booked either short- or long-haul travel arrangements, while another one in five are still weighing up the deals on offer.

Regionally, people in some areas seem to be either more keen to get away or less keen to spend money on a holiday. Only one in five (20 per cent) Londoners said that they weren’t planning to take a main holiday this year, while nearly half of people in Wales (46 per cent) said they were planning to forgo a main holiday.

Adults planning to give up a main holiday this year, by region:

Rank
UK Region
% giving up main holiday

1 

Wales 

43%

2 

North East 

37%

3 

East ofEngland

32%

4

South West

33%

5=

Scotland

27%

5=

Yorkshire & Humberside

27%

7=

South East

25%

7=

East Midlands

25%

9=

West Midlands

24%

9=

North West

24%

11

Northern Ireland

21%

12

London

20%

UK weighted average 27%

Tom Bishop, head of travel insurance at Direct Line, said:

“Whether you’re taking advantage of January sales to book your holiday now, or just scouring the web for deals later on, be sure to book your travel insurance as soon as you book any of your travel arrangements. That way, you’ll be covered for cancellation should you be unable to travel for an unexpected reason, and you won’t have to hunt around for a deal at the last minute.

“Consider taking out an annual policy for another way to save money throughout the year. You’ll be covered for 12 months without having to think about a policy for every trip, including cover for cancellation all year long. If you go abroad more than once a year, or plan to take more than one trip within theUKin addition to a trip abroad, an annual policy may provide better value for money than separate single trip policies.”

Booking now could save you money

Direct Line travel insurance is offering 20 per cent off all annual travel insurance policies bought online, and 10 per cent off all annual policies bought over the phone, from 5 January to 29 February 2012.

ENDS

For further information, please contact:

Erica Nelson
PR Manager
Direct Line
Tel: 0208 313 5830
Mob: 07919 218 045
Email: erica.nelson@rbs.co.uk

Notes to Editors

*Results from a nationally-representative survey by Opinium Research of 2,016UKadults from 10-12 January 2012, on behalf of Direct Line.

17.4% of UK adults have booked a long-haul or short-haul holiday for 2012. ONS population projections give the UK adult population (18+) for 2012 as 49,924,000

17.4% of UK adults is therefore 8,716,889

**17.8% of UK adults have started looking at deals but not booked yet. 17.8% of UK adults, based on above figures, is therefore 8,890,236

Direct Line travel insurance offer

Direct Line travel insurance is offering 20 per cent off all annual travel insurance policies bought online, and 10 per cent off all annual policies bought over the phone, until 29 February 2012.

Terms and conditions:

Offer available from 05.01.12 to 29.02.12. Introductory discount applied to the premium.