Press Release

Is Art the Way to Their Heart?

Feb 03, 2012 15:00 GMT
Is Art the Way to Their Heart?

 Analyzing sales trends from 1000s of orders, online company Easyart.com is able to gain insight into the nations art buying habits and mood as a whole. Easyart saw a 21.5% uplift year on year in sales of romantic art during Q4 2011 and the trend looks set to continue for 2012.


Garry-Winogrand. El-Morocco 1955


Sales in the romantic category for were dominated by orders from men with 60% of these bearing a gift message, suggesting that guys are using art as a way to win the affections of the opposite sex. Classic black and white images were amongst the most popular category within romantic art and include greats like El Morocco, 1955 by Garry Winogrand. Female nudes were another popular choice leading us to wonder whether men are really choosing the art gift most likely to appeal to their partner! The number one artwork in the romantic category is Klimt's timeless and seductive 'The Kiss'.


I Wonder If... Andy Warhol

Easyart has previously discovered that well chosen art is the indispensible finishing touch to any bachelor pad. A survey in 2009 suggested that many single males believed that hanging chic modern art in the living room improved their chances of getting of getting a girl into the bedroom (presumably to have a look at their etchings).


The Kiss. Gustav Klimt

Sales Breakdown

  • 59% Male 41% Female
  • Romantic Art is 60% a gift purchase

Sales within romantic art:

  • 30% black and white photo (including nudes)
  • 50% female nudes
  • 12% Male nudes
  • 5% lips and kisses
  • 7% Hearts


Heart 1984. Andy Warhol

Categorization

Topics:
Art,
Art, Antiquities, Auctions,
Interior design,
Design,
Life style,
Interior design
Regions:
England,
Northern Ireland,
Scotland,
Wales
Tags:
art,
art prints,
easyart.com,
gifts,
home,
homes,
interior design,
interiors,
shopping,
online retailing,
romantic,
romance,
love,
valentine,
valentines day,
valentine gift,
retail,
art trend

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