Press release —
Is Art the Way to Their Heart?
Analyzing sales trends from 1000s of orders, online company Easyart.com is able to gain insight into the nations art buying habits and mood as a whole. Easyart saw a 21.5% uplift year on year in sales of romantic art during Q4 2011 and the trend looks set to continue for 2012.
Garry-Winogrand. El-Morocco 1955
Sales in the romantic category for were dominated by orders from men with 60% of these bearing a gift message, suggesting that guys are using art as a way to win the affections of the opposite sex. Classic black and white images were amongst the most popular category within romantic art and include greats like El Morocco, 1955 by Garry Winogrand. Female nudes were another popular choice leading us to wonder whether men are really choosing the art gift most likely to appeal to their partner! The number one artwork in the romantic category is Klimt's timeless and seductive 'The Kiss'.
Easyart has previously discovered that well chosen art is the indispensible finishing touch to any bachelor pad. A survey in 2009 suggested that many single males believed that hanging chic modern art in the living room improved their chances of getting of getting a girl into the bedroom (presumably to have a look at their etchings).
Sales Breakdown
- 59% Male 41% Female
- Romantic Art is 60% a gift purchase
Sales within romantic art:
- 30% black and white photo (including nudes)
- 50% female nudes
- 12% Male nudes
- 5% lips and kisses
- 7% Hearts
Topics
- Design
Categories
- art trend
- retail
- online retailing
- shopping
- interiors
- interior design
- homes
- valentine gift
- valentines day
- valentine
- love
- romance
- romantic
- home
- gifts
- easyart.com
- art prints
- art
Regions
- England
Easyart.com is a simple and inspiring way to shop the UK's best selection of art prints and posters online. Its huge collection of images has been built up since 1999.
Relationships with organisations such as the National Gallery as well as emerging contemporary artists make for a range unparalleled in its breadth and diversity. Regular updates to the collection ensure that on trend products are always available. Styling insight is also covered on the site's Easyart Loves blog.
Prints are customisable, with a variety of bespoke framing and canvas options available on the site. Framing is carried out in the UK by skilled artisans to ensure a gallery quality finish.
Easyart is pleased to work with journalists that want to access the latest developments in wall décor, and frequently accommodates product loans, image requests and competition prizes.
