English Touring Opera appoints elephant communications

English Touring Opera has appointed elephant communications as its PR advisor to manage profile raising, artist publicity and manage a press office for its Autumn 2016 tour.

The winner of the 2014 Olivier Award for Outstanding Achievement in Opera, English Touring Opera is the most prolific touring opera company in the UK, travelling annually to around 70 venues, more than any other English opera company. With its mission to offer opera to everyone, the company presents as many as 140 performances a year.

The account will be managed by Jim Follett and Holly Calvert and marks a further move by the firm into music PR, which spans classical, opera, rock and destination marketing.

Jim Follett at elephant communications comments: “English Touring Opera is one of this country’s cultural gems, and is cherished wherever it goes. It is incredibly exciting to be working with such creative people – both on stage and behind the scenes – who see everything differently to everyone else. Here’s to a very successful autumn tour!”

Andrea Perseu, Head of Marketing at English Touring Opera adds: “We are delighted to have elephant on board for what promises to be a very exciting tour. Like elephant, we challenge stereotypes and conventions in what we do, so there is a meeting of minds here.”