Press release -

Oumph! now in Tesco Ireland

Multi award-winning plant-based Oumph! is continuing its expansion into new markets, with Tesco Ireland.

Five Oumph! products are part of the initial launch: Pulled Oumph!, Kebab Spiced, The Chunk, Salty & Smoky and Oumph! Pizza Italian Style.

"Having successfully launched with Tesco in the UK we are delighted that Tesco Ireland have also agreed to launch our delicious Oumph! products", says Nick Jacobs, Head of Sales for Oumph! in the UK and Ireland.

Jacobs continues:

"This category is expanding rapidly and with more consumers trying to reduce their meat consumption, particularly in Veganuary, Oumph! is perfect for them, for vegetarians and for vegans too".

Jenni Fisher, frozen buyer, Tesco Ireland comments: “We’re very pleased to bring the Oumph! range exclusively to customers in Ireland. We’re delighted to partner with Oumph! to bring high quality exciting products to the vegan, vegetarian and flexitarian customer base in Ireland.”

Oumph! at Tesco Ireland

  • Pulled Oumph! – Oumph! chunks in a flavourful BBQ sauce - delicious in tacos or burgers. Price: €5 (280 g)
  • Oumph! Kebab Spiced – Oumph! strips seasoned with a classic kebab spice mix - just add fresh vegetables and sauces to create your own plant-based kebab. Price: €5 (280 g)
  • Oumph! The Chunk – This is unseasoned for those who like to add their own herbs, spices and creativity to a dish. The Chunk contains only soya beans, water and a little salt. Oumph! Price: €5 (280 g)
  • Oumph! Salty & Smoky – With its salty, smoky and slightly sweet taste Oumph! Salty & Smoky is a perfect partner for brunch, served with American pancakes, or in a bagel. Try it with a full English breakfast, or in an Oumph! 'O.L.T.' Price: €5 (280 g)
  • Oumph! Italian Style pizza – inspired by Italy with semi-dried tomatoes, rocket, thyme and garlic seasoned Oumph!, and organic and plant-based cheese. The pizza base is hand-stretched and baked in a wood-fired brick oven. Price: €5 (280 g)

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    About Oumph!

    Oumph! is a favourite in Sweden and the Nordic countries. Oumph! is made from soya beans and organic herb and spice mixes. It's plant-based and free from gluten and dairy.

    Oumph! is versatile and easy to cook, which makes it suitable for home cooks as well as food services. It's suitable to grill, boil, sauté, deep-fry or heat over an open fire.

    In addition, Oumph! is high in protein and fibre and a source of iron and folic acid, as well has having a low climate impact.

    Since its launch in Sweden and the Nordic countries in 2015 Oumph! has become a favourite with a wide audience, including families, millennials, foodies, chefs and fast-food loving flexitarians and vegans.

    Recent awards for Oumph!

  • Oumph! Kebab Spiced - awarded 'Best Food Product of the Year', Food Matters Live 2018.
  • Oumph! The Chunk - awarded Gold 'Food For Food Service', FreeFrom Eating Out Awards 2018.
  • Oumph! Kebab Spiced - awarded Best Vegan Meat 2018 by PETA UK.
  • Pulled Oumph! - awarded Bronze in 'Ready Meals’ category, FreeFrom Food Awards 2018.
  • Oumph! The Chunk - awarded Silver in the ‘Food Innovation’ category, FreeFrom Food Awards  2018.

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    About Food for Progress

    Oumph! is a part of Food for Progress. Food for Progress is a Swedish food company that joins forces to produce tasty, nutritious and climate-friendly food that everyone on the planet can eat. Forever.

    Useful Oumph! links

    Oumph! website

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    Topics

    • Food, Drink

    Categories

    • veganuary
    • tesco
    • tesco ireland
    • ireland
    • flexitarian
    • foodforprogress
    • greenproteinshift
    • oumph
    • plantbased
    • vegan
    • vegetarian

    For more information, photography and interview requests, please contact Oumph's UK Press & PR contact:

    Monika Agorelius, CloseUp PR. Email: monika@closeup-pr.com Tel: +44 (0)7785 71 21 86.

    Food for Progress is driving a new food logic. We work hands on with climate, health and food security. Co-creation is our core value and global impact our goal. Our Brands: Oumph! and Beat.Food for Progress is driving a new food logic. We work hands on with climate, health and food security. Co-creation is our core value and global impact our goal. Our Brands: Oumph! and Beat .

    Contacts

    Monika Agorelius

    Press contact UK Press & PR Contact Tel: +44 (0)7785 71 21 86