GreenCup saves 13.65 tons of carbon emissions in 2011 by up-cyling coffee grounds.

GreenCup supplies Fairtrade coffee and coffee machines to businesses, and collects the used coffee grounds to convert into fertiliser and the other products. They were launched in London in 2011 by entrepreneur Jeremy Knight with the intention of reducing the carbon footprint of a cup of coffee by two-thirds.  

Coffee is the second most traded commodity in the world after petroleum, and worldwide, we drink over 500 billion cups of coffee each year. So making a difference to our daily cup of coffee can build up to a big difference collectively. The quality of coffee is still their main priority, and they source their coffee through Löfbergs, the number one brand in Sweden – one of the biggest coffee-consuming countries worldwide.  

Mixing the coffee grounds with sheep’s wool (as well as other ingredients) GreenCup has created a fertiliser that keeps away slugs and snails. It has also designed  100% recycled coffee furniture in partnership with Çurface, that can be used for bench tops, counters and tables. The team are even working on a project to turn used coffee grounds into electricity by using one of the first ever micro anaerobic digestion systems.