New social media company, I'm Socialized, gets brands better connected

I'm Socialized, a new social media company with a difference, has been launched to get businesses and brands connecting and engaging better with their customers and followers.

I'm Socialised, which has been set up by the founders of MN2S, a leading, independent music management and talent booking agency, is designed for brands and businesses of any size, across any sector including artists and companies in the music and entertainment industry.  

Many social media services measure the success of a campaign on the number of hits secured such as likes, plays, views and subscribers.  But, according to Ben Coates, Account Manager for I'm Socialized, successful social media marketing is much more than just setting up a page and getting the highest number of  'likes' possible overnight, which is purely cosmetic and not representative of a true customer or fan base .

"Customers and fans want to engage with brands across multiple social media platforms with most people now expecting a response within an hour, " continued Coates. "This makes social media a very powerful tool for promoting your brand but also comes with risk if what you do and what you say is not managed correctly."

I'm Socialized uses more interactive social media campaigns that are well considered and highly targeted.  By engaging correctly and creatively through the right channels and at the right time, I'm Socialized organically builds real communities of customers and followers for businesses and brands  across all sectors to help strengthen their image, boost sales and increase a loyal following.

For example, International DJ, Kerri Chandler  states that, "Working with I’m Socialized has really helped me use my social media platforms to their full capability. Now I'm communicating directly with my fans which is a great feeling. And I'm able to promote and sell music and tickets directly to my fans as well as give them free tracks and mixes as a way of saying thank you. Before the rise of social media this would have been very difficult to do on a large scale basis."

I'm Socialized offers a full social media management service that draws upon MN2S' 17 years of experience in business and in the music and entertainment industry . This includes social media community management and digital strategy across all social media channels, in-house design, content building - to make the virality of a client's brand more likeable, shareable and tweetable -  and on-line retail management services.

Using an advanced analytics system, the I'm Socialized team provide up-to-the-minute data on social media performance and the effectiveness of online campaigns. Campaigns are tailored to suit the individual or organisation and its audience as well as syncronised to work alongside existing PR, marketing and online projects. 

Sharron Elkabas, co-director of MN2S and I'm Socialized, adds, " In 2012 social commerce sales reached $30 billion with 50 percent of web sales occurring through social media alone. So having a strong presence on social and audio media sites like Facebook, YouTube, Soundcloud and Twitter is critical to the success of any brand in generating revenue.  But it can just as easily lose you money by damaging your reputation and brand if miss-managed. 

" Brands have to be strategic and measured in the way they engage through each channel as well as clever and creative in the way they utilise every platform, which requires time and expertise. Whether it's running a competition or posting a survey, there are many ways that individuals and companies can use social media to proactively engage with customers while building up valuable data that they can use to stay connected with their followers, " continues Elkabas.