SWEDISH LEADING PET FOOD COMPANY BELIEVES IN THE UK MARKET

The European leader in home delivery of quality pet food Husse has now found its way across the channel and is in full career to establish the brand in United Kingdom. It is a franchise system that has been proven to be successful anywhere from Moscow to Lisbon, from Oslo to the Athens.

-          We are thrilled to finally take the step to establish ourselves in UK and we have received positive feedback, says Tim Eliasson, Director for Husse United Kingdom. In 7 months time we have already found 7 franchisees who have invested in our brand and products.

Counties such as Buckinghamshire, Warwickshire, Cheshire, Devon, Essex and Fife are today under Husse’s radar where people can place orders and get it delivered home for free with taste guarantee.

Husse has over 600 franchisees/ distributors globally in 30 countries and has grown with 25% annually, which has been the trend since start in 1987. The company was founded by Tom Eliasson, CEO, and is today a family business.

-          Husse sell pet food globally for approximately £10 million this year, which makes 2010 the best year ever, says Tom Eliasson.  So far United Kingdom is only a few percentages of our sales, but I think it will be a significant part of our business in 1-2 years time. United Kingdom is Europe’s 3^rd biggest market of pet food and we need to be a part of it.