27°C: The tipping point for paddling pool purchases in the UK

Source:https://www.idealo.co.uk/blog/5384-27-degrees-tipping-point-pool-purchases-uk/

As the mercury soars, so too does consumer demand for swimming pools

Consumer demand for swimming pools peaked on idealo.co.uk on June 21^st (temperatue: 31 degrees celsius), where we saw an increase of 1400% compared to the same day one week prior (temperature: 24 degrees celsius).

So what is the tipping point temperature that sends us Brits rushing for the paddling pool? According to our research, it needs to be as much as 27°C before we feel the need to cool off. The increase in searches for swimming pools on idealo kicked off on June 17^th, where the average UK temperature was 27 degrees celsius.

Demand remains higher: Brits are hoping for a scorcher this summer

While we’re often used to waving goodbye to any chance of hot weather before it has even begun, it would appear that there is still hope for the great British Summer yet.

Up until mid-June there was only minimal interest in swimming pools from consumers on idealo.co.uk. Between June 17^th and June 23^rd there was a considerable increase in demand. As temperatures begun to dive again, so did demand for swimming pools, but it has plateaued at a much higher base level than at the start of June.

What does this tell us? If consumer opinion is anything to go by, the summer isn’t over yet, get those armbands and floats at the ready Britain, we’re in for another warm spell!