Durrell Wildlife Conservation Trust partners with imagineear to provide multimedia guides for visitorsMay 01, 2012 14:30 BST
Visitors to Jersey are now able to explore the Durrell Wildlife Park in a wholly new way, using imagineear's handheld multimedia guide, the mediaPacker™. The operator of the Park, the Durrell Wildlife Conservation Trust, is an international charity working globally to save species from extinction, and their dedicated staff both work to care for highly threatened species, and support conservation efforts around the world. Now, a pre-recorded 45 minute tour of the Park delivered on imagineear's mediaPacker™ by curators and volunteers explains the ethos and value of Gerald Durrell's legacy, and introduces visitors to many of the animals that can be encountered on site. The guides also engage visitors in the work of the Trust beyond Jersey, and how they can play a role in supporting the international work of the Conservation Trust.
The new tours launched in Easter 2012 and will be constantly updated, featuring new interviews with keepers and 'behind the scenes' footage of significant events in the lives of the animals. In this way the guides will continue to grow as a unique tool in bringing visitors closer to the Trust's work, and engaging audiences in their conservation work.
Whilst it was once true to say that multimedia guides were the preserve of large-scale attractions alone this is no longer the case. The Durrell Wildlife Conservation Trust has been able to develop these guides thanks to imagineear's pioneering in2handheld service. This powerful publishing and distribution platform allows organisations to create, edit and publish tours of audio, image, video and text information fast and flexibly, and without the need to learn new software or incur high installation costs. imagineear's in2handheld programme is designed specifically for smaller and specialist attractions. By reducing the initial capital investment required for best-in-class multimedia interpretation, imagineear is embracing the creativity of staff and volunteers at organisations across the UK.
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