imagineear facilitates National Trust's Soho silent disco with Flint PRAug 03, 2012 11:00 BST
London. The National Trust faced a problem that may be unique in its illustrious 118-year history. To launch an innovative NT app to the saucier side of London's Soho district, it wanted to make a lot of noise without, well, making any noise.
The solution, the literary equivalent of an outdoor silent disco, was devised and delivered by imagineear and genius PR agency, Flint PR. High profile stars of page and screen would read and discuss the sunshine, sex and sizzle of Soho at midday in the square. Flint would bring the lunchtime punters and imagineear would create the silent disco, handing out hundreds of headsets, connected via their magical mediaPacker platform.
Would the crazy plan work? Could it work? See for yourself below.
(If you're unable to view the embedded video, click here to watch on youtube)
- Art, Antiquities, Auctions
- Art, Culture, Entertainment
- Computers, computer technology, software
- Electronic business, communication
- Media, Communication
- Network products
- New products, services
- Technology, general
- Telecommunication, mobile telephony, WAP
- flint pr
- soho stories
- silent disco
- audio guide
- audio tour
- promoting an app