PRESS RELEASE (FIE PREVIEW): Taura to showcase sugar-reducing powers of fruit and vegetable pieces

Natural fruit and vegetable pieces are the ideal way to reduce added sugar without compromising on taste, Taura Natural Ingredients will demonstrate at Food Ingredients Europe.

The global ingredients company uses unique URC^® (Ultra-Rapid Concentration) technology to create real fruit and vegetable pieces, flakes and pastes. At Food Ingredients Europe (28-30 November in Frankfurt) it will demonstrate that its solutions offer the perfect way to reduce added sugar in applications such as baked goods and cereals.

Visitors to Taura’s stand (No. 11.0F98) will be offered a 30% reduced added sugar cookie containing the company’s real fruit pieces. They will be able to compare it with a full-sugar cookie and a reduced added sugar cookie without fruit pieces.

Peter Dehasque, Group Chief Executive Officer, Taura Natural Ingredients, said: “Reduced sugar products are increasingly common but they often leave consumers disappointed. Our unique fruit pieces are the ideal way to cut added sugar while still offering a fantastic flavour and texture experience.When people visit us at FIEthey will see and taste first-hand that we offer perfect, natural, clean label solutions to the challenge of reducing added sugar.”

The company will also be highlighting innovative flavour concepts that combine sweet and savoury flavours, including a mango chutney piece consisting of mango and spices. It will also showcase savoury versions of traditionally sweet products.

Peter Dehasque added:“Channelling consumers’ craving for sweetness into savoury alternatives is an excellent sugar reduction strategy. By getting innovative with flavours, we can create a bridge from sweet to savoury.”

Notes to Editors

Taura Natural Ingredients will be exhibiting at Food Ingredients Europe (Stand No. 11.0F98).For more information, or to arrange an interview, contact Steve Harman: steve@ingredientcommunications.com or +44 (0)7494 307911