Krusell signs contract with Sony EricssonAug 15, 2011 12:04 BST
The Swedish case manufacturer Krusell has signed a contract with Sony Ericsson to be part of their brand licensing program. The agreement allows Krusell to manufacture and market carrying cases under the “Made for Sony Ericsson” brand.
- We are very proud of the new agreement says Ulf Sandberg CEO at Krusell. Our ambition is to increase the attachment rate of accessories in all stores where Sony Ericsson is present. Being a Swedish company, it is of course of additional value for us to be a partner of an internationally highly reputed brand like Sony Ericsson. The goal is to create a win-win for both parties by using the joint network of the two international companies, and to offer the consumers well designed and fashionable solutions that fits like a glove to the booming smart phone market.
Krusell will start to launch three case models, designed for the new Sony Ericsson phones.
Lund, A semi-universal mobile pouch in manmade leather and canvas. Available in three different colors.
Tingstad. A 2-way, semi-universal mobile phone case made in exclusive nubuck leather which gives the possibility to insert your device from the top or bottom, you get the same protection regardless how you do it. Available in four trendy colors and the high-friction lining keeps your device firmly in place.
ColorCover, A model specific hard case, available in multiple colors such as black, blue, orange, white and yellow. The cover has precise cutouts for all functions and is easy to mount, remove or change.
The recommended consumer price is 19,90 Euro and the official launch will be at the IFA show in Berlin in early September.