Krusell´s new face! - A case of Swedish design.

Hej,

Since our beginnings in 1991 we have produced cases and bags with the mind-set to create innovative design that stands out, but never at the cost of function or smartness.

As the Mobile industry evolves, so do we – and also the way in which we present ourselves to our consumers worldwide. I’m pleased to share with you our new brand identity and the next step in Krusell’s evolution.With our new look and feel, we aim to present a modern identity with a clear visual communication from our Swedish heritage, which reflects and represents who we are.

Our unique capabilities, insights and experience help your business – and our joint customers – to understand, acquire and use - a case of Swedish design. Our new brand promise captures the essence of our value:
 

When you want to express yourself with cases for portable electronics through outstanding Swedish design, extraordinary craftsmanship and innovative function. – A case of Swedish Design

 
Although our logo and identity may be changing, one thing certainly will not. We will always give you our very best in everything we do, from drawing board to store shelves, service excellence and industry expertise. No matter what, Krusell will be at your side doing what it takes to help you and your customers succeed.
 
So, in the next few weeks, different things may look a little different, such as websites, building signage’s and business cards. We are confident that you will also feel a new level of excitement from a bold energized, insightful and increasingly agile Krusell.
 
I am passionate about our company and excited by the value we at all times want to deliver to partners like you. My greatest wish is that we, jointly, will stand tall and keep on providing the service to make our mutual business even more competitive tomorrow.
 
Thank you for your continued partnership. 

Med vänlig hälsning (Swedish for Best regards),

Ulf Sandberg
Managing Director
Krusell International AB

Watch "A Case of Swedish Design" captured on screen.

https://www.youtube.com/watch?v=0IRg2msaMVw