Krusell signs partner contract with LG Electronics.

The Swedish case manufacturer Krusell today announced that they have signed a contract with LG Electronics to become a partner of LG’s global partner program for mobile accessories. The agreement allows Krusell to manufacture and market Krusell carrying cases under the For LG Mobile label.

-  We are excited to go to market with the new accessory line up together with LG, especially with LG G3’s successful launch which has been globally acknowledged and awarded from authoritative organisations , says Ulf Sandberg, Managing Director at Krusell. Our ambition is to increase the attachment rate of cases in all stores where LG is present.

The goal is to create a win-win for both parties by using the joint network of the two international companies, and to offer the consumers Scandinavian design and fashionable solutions that fit like a glove to the booming smartphone- and tablet market. With this partnership, LG smartphone customers will be open to choose variety of protective cases inheriting Krusell’s Scandinavian design.

- This agreement reflects Krusell’s commitment to bring high quality accessories to our customers. We expect the market to appreciate that we now will be able to bring an even wider range of partner accessories to the stores, Ulf Sandberg ends.

Krusell will start to ship the new line of products by the end of August.