The Impact of an act of love or a good deed influences many, even beyond ones horizon....

Marcel Schreur, the original Dutch artist, is thrilled to announce that his design created on a life size statue of a baby Asian Elephant called "Impact" has found a new home. The striking design embodies his view on life. Refusing to be nothing but good, he has bled his life on to this little elephant and his canvasses alike. Now the little one has been chosen as a symbol for Mynewsdesk 1 million euro international charity initiative and can also be admired in the Atrium of the Nexus Building in Central London.

When Marcel won a competition by  Mynewsdesk for his winning design for the Elephant parade, he could not have envisioned that painting the statue would have such an impact on his life. It took him 3 months to paint the point of impact and the thousands of little hands on the statue. In that period the local community in Kingston Upon Thames took the little one to heart. Working in a public gallery, passers-by from all walks of life came in to see and chat about the beauty, concept and progress. "Impact" particularly struck a cord with the little ones. 6 months after "Impact" left the building, Marcel is still asked daily where she has gone and how she is doing. It brought a smile to many faces. He says "I am thrilled that "Impact" has found such a beautiful setting and this honourable purpose".

Watch the Mynewsdesk info video including Schreur's input here:

Up to one hundred and fifty charities in six countries will benefit from a 1 million euro initiative to make their communications activities more efficient and impactful.

The Social Innovation Project which officially launches today from digital communications technology pioneers Mynewsdesk will supply each charity with a new all-in-one brand newsroom and multimedia public relations platform free of charge as well as expert training and communications strategy support.

Employees in Mynewsdesk’s Swedish, German, UK, Danish, Norwegian and Singapore offices have each chosen small and worthy charities that align with their personal social concerns. Mynewsdesk’s UK team partnered with JustGiving to identify the small charities that would benefit most from this programme.

The newsrooms will make the charities’ communications more efficient by enabling them to disseminate their content to all of their social media channels, email their distribution lists and update their website, with a single click of a button. The tool will then provide valuable insights into how each piece of content is performing, including a list of those who have opened and viewed the content sent to them via email. The network tool will also help the charities to identify and build relationships with key journalists and online influencers who can help them with their campaigns. 

Peter Ingman, CEO of Mynewsdesk, said, “We’ve given every Mynewsdesk employee across the international business the opportunity to support a cause they personally care passionately about using our newsroom tool as well as their own skills and expertise during their working hours. This project will improve charities’ fundraising and awareness campaigns. It will also give Mynewsdesk’s employees an even greater sense that their work personally contributes to benefiting society over-and-above the role they play in helping organisations to communicate better with their stakeholders."

Marcel Schreur is honoured and humbled to participate in this beautiful initiative. He says "Communication and storytelling is at the forefront of every charity, it is wonderful that a pioneer in this field offers their expertise and platform to sustain charities in this way. Mynewsdesks aim is to do good. I like that"  Another  milestone added to this up and coming artist.

Marcel will be exhibiting at the London Biennale 2015 in Chelsea's Old Town Hall in January and At Vertigo Art exhibition in New York in February. 

More info on his artwork can be found at www.Gagliardigallery.org,