Natural & Organic Products Europe 2015 attracts who’s who of the natural beauty sector

Now just weeks away, Natural Beauty & Spa at Natural & Organic Products Europe trade show will feature dynamic new content from some of the leading lights of the natural and organic beauty sector.

Amanda Barlow, managing director of award-winning skincare company Spiezia Organics, Jessica Laura, co-founder of botanical skincare brand Raw Gaia, and Pai Skincare founder, Sarah Brown will be among those discussing new trends, ingredients, and innovations at London ExCeL next month (19-20 April).

Louisa Maaldrink, beauty buyer at M&S, has also been confirmed to host a Keynote address outlining M&S’ distinctive approach to its natural beauty category (and its plans for future growth). Before joining M&S in 2013, Louisa held senior buying positions at both Topshop and AS Watson (during which time she launched the Topshop make up range on to the market and was responsible for the own-buy beauty ranges at Superdrug).

Building customer engagement is key talking point for 2015. Amarjit Sahota, president of Organic Monitor, is primed to reveal exclusive insights from new UK consumer research outlining attitudes and perceptions of natural and organic beauty products. Whilst Emma Reinhold, trade relations manager for health & beauty at the Soil Association (and former group editor of HPCi Media's Cosmetics Division), is offering visiting retailers and buyers a sneak preview of the Soil Association’s hugely successful Organic Beauty Week plans for 2015 (and how they can get involved).

New speakers for 2015 include cosmetic scientist Dr. Mojgan Moddaresi and Susie Mills from Australian colour cosmetics brand Inika Cosmetics. There will also be first time appearances from emerging beauty brands 001 Skincare and BRYT Skincare (founded by Ada Ooi and Catkin Wemyss-Bodmer respectively).

Returning speakers include PR and blogger Rebecca Goodyear, founder of online magazine Biteable Beauty; Judi Beerling, technical research manager at Organic Monitor (giving an introduction to cosmetic ingredients for retailers); and natural beauty advocate Janey Lee Grace.

The full Natural Beauty & Spa Theatre programme (sponsored by Kinetic Natural Products Distributor and supported by Organic Monitor and the Natural Beauty Yearbook, will be available to view online at www.naturalproducts.co.uk later this month.

Big name buyers and exhibitors

Already an essential date on many beauty buyers calendars, Natural & Organic Products Europe opens for business at ExCeL London on Sunday 19 April. Over 10,000 attendees are expected to pack the aisles over two days. Representatives from well-known brands like Boots, Superdrug, M&S, Waitrose, John Lewis, T K Maxx, Net A Porter, SpaceNK Apothecary, QVC, Tesco, Sainsbury’s, Holland and Barrett, Whole Foods Market, Planet Organic Fresh & Wild, Victoria Health, BeautyMART, Love Lula, and John Bell & Croyden, are among the ‘who’s who’ of buyers already pre-registered to visit.

New additions to the Natural Beauty & Spa line-up to date, include Montagne Jeunesse, PHB Ethical Beauty, Manuka Doctor, 100% Pure, John Masters Organics, Nourish, Aubrey Organics, Simone Chickenbone, private label skin care specialist My Sacred Fig, Puresun (UK distributors of OrganicSeries cosmetics), Bathing Beauty, Aromata Mirabilia, Natural Spa Factory, Laboratoires Bea, 001 Skincare London, and Pommade Divine.

The London Skincare Company (BRYT Skincare), Toulou Organics, Savon Stories, Smilje i Bosilje, Stvdio5, and elements natural skincare for men will also be making their debut in the show’s new Venus Pavilion.

Returning exhibitors include Beauty without Cruelty (Ultra Glow Cosmetics), Childs Farm, The Yes Yes Company, Kinetic Natural Products Distributor (brands include Pacifica, Antipodes, giovanni, Dr. Bronner’s Magic Soap, and Jason), Urtekram International, Wedderspoon Organic (Queen of the Hive organic skincare), Natura Siberica, Nature's Dream, Natracare, S5 Skincare/Evolve Beauty, Faith in Nature, MyChelle Dermaceuticals Skincare, and Australis Distribution (brands include A’kin, Balance Me, Barefoot Botanicals, Lovea, and Madara).

The Eco Luxe Pavilion, dedicated to luxury natural beauty brands, is also back on the menu – and 50% bigger – for 2015. Confirmed participants include Inika Cosmetics, Surya Nature, Pure & Light Organic, Lariese Purely Organic, MooGoo Skin Care, and Antique Apothecary.

Natural & Organic Products Europe includes four show sections: Natural Beauty & Spa, Natural Living, Natural Health, and The Natural Food Show. Entry includes access to the Natural Beauty & Spa seminars, Natural Products Live Theatre, and live Natural Food Kitchen demonstrations.

For more information and to register for a free trade only pass, please visit www.naturalproducts.co.uk and enter priority code NP30 (direct link: http://www.eventdata.co.uk/Visitor/NPE.aspx?TrackingCode=NP30).