Press release -
2K Games and Neoco unveil interactive digital artwork at gamescom 2012
Borderlands 2 fans were in for a treat at this year’s gamescom after 2K Games announced a ground-breaking project to celebrate the unique art style and direction of the game.
Leading graffiti artists Sam (UK) and Dave (Germany) collaborated to create a 60ft (sq) mural of the colourful world of Borderlands 2, featuring key characters, items and environments, which will be live-streamed online.
Taking the project one step further in true Borderlands style, individual artwork reveal exclusive online content as sections of the mural were completed, transforming it into one of the largest interactive digital artworks ever created.
A select number of lucky fans will also get the chance to take away a piece of Borderlands 2 history; from the 25th August, the completed individual artworks will be given away for free via a Sweepstakes on Twitter.
Gamescom attendees watched the mural taking shape on Friday 17th August from 9am CET outside the Koelnmesse Convention Centre, and the live-stream is available for everyone worldwide at www.aworkofart.eu.
Topics
- Art, Culture, Entertainment
Categories
- germany
- experiential
- event
- large
- mural
- spray
- graffiti
- creative
- social
- borderlands
- 2k
- website
- live stream
- word of mouth
- gaming
- video games
- digital marketing
- culture
- arts
Borderlands 2 is the sequel to the critically acclaimed four-player cooperative shooter-looter that combined intense first-person mayhem with role-playing gameplay. Borderlands 2 features all-new characters; skills; imaginative, diverse new environments with unique missions and enemies; and more exciting and fun weapons, equipment and loot than ever before. All of these features come together in a story that takes players to the world of Pandora to take down the notorious Handsome Jack and his corrupt Hyperion Corporation as a solo campaign or with up to four cooperative players.
Neoco is a creative agency with social at the heart of everything they do. Neoco market with people not at them, creating ideas that facilitate desire to interact, share and influence one another. Neoco are based in Soho, London, and deliver global campaigns for clients including Sony, Chelsea FC, Sega, Red Letter Days
