Apr 27, 2012 14:25 BST It's time to introduce four more of our esteemed panellists...

Mar 26, 2012 15:16 BST We're very excited to introduce the Mynewsdesk Future of Communications Panel!

Mar 01, 2012 17:41 GMT Media, brands, communications, PR and technology are in a state of flux. Where do we go from here? Your job is changing. You want to stay on top of new trends, while not losing sight of what makes communications effective.

Mar 01, 2012 17:39 GMT Media, brands, communications, PR and technology are in a state of flux. Where do we go from here? Your job is changing. You want to stay on top of new trends, while not losing sight of what makes communications effective. [Q4] How should the corporate communicator adapt?

Mar 01, 2012 17:38 GMT Media, brands, communications, PR and technology are in a state of flux. Where do we go from here? Your job is changing. You want to stay on top of new trends, while not losing sight of what makes communications effective. [Q2] Who sets the agenda set now?

Mar 01, 2012 17:38 GMT Media, brands, communications, PR and technology are in a state of flux. Where do we go from here? Your job is changing. You want to stay on top of new trends, while not losing sight of what makes communications effective. [Q3] Has the balance of influence shifted?

Mar 01, 2012 17:38 GMT Media, brands, communications, PR and technology are in a state of flux. Where do we go from here? Your job is changing. You want to stay on top of new trends, while not losing sight of what makes communications effective. [Q1] Which trends are truly game-changing for comms and media? Which are red herrings?

Dec 08, 2011 14:57 GMT You've found it, but search engines might not. An intriguing blog post by Paul Sutton of BOTTLE PR.

Nov 29, 2011 15:36 GMT Keith Childs launched GM Europe's first social media newsroom and he continues to lead the evolution of corporate comms at Opel/Vauxhall Europe. We picked his brains on social media newsrooms and trends in digital communications.

Nov 16, 2011 15:25 GMT Emily Goodyear, PR & Marketing Manager at WRM-Media, on how to make sure your content delivers for your business.

Nov 15, 2011 09:21 GMT For many businesses the main reason for undertaking a communications programme isn’t to shift the kit, instead it is to sell the entire business. Yet traditional communications plans are often ill-equipped to achieve this.

Nov 10, 2011 14:31 GMT In this post we dive a little deeper into how we can measure digital PR performance.

Oct 27, 2011 17:32 BST Why do we measure communications performance? To justify our work to our boss? To justify our work to the client? To win awards? To win future work?

Oct 27, 2011 09:35 BST So. The Mynewdesk London crew finally made it to the Oscars of PR. In the words of one of our Swedish counterparts- BAM! It seems only fitting that on Tuesday night, the company that is turning digital PR on its head was to witness an equally improbable feat: Alistair Campbell taking the blame for something.

Oct 13, 2011 15:10 BST Ex-bin man Rob has taken the marketing and PR world by storm since announcing he would be camping outside the Apple store in Covent Garden for the new iPhone.

Oct 11, 2011 20:30 BST When the Spring sun was at its brightest, we decided on a day to lighten up the inevitable Autumn. A whole day dedicated to engagement in digital and social channels. Sounds great, doesn’t it?

Sep 28, 2011 20:46 BST What's the perfect song for PR people?

Aug 15, 2011 16:40 BST Guest blog post by David Bowen, web effectiveness guru

Jun 28, 2011 14:03 BST What exactly is a Social Media Newsroom? Do you need one? Does everybody need one? What shapes and flavours do they come in? Who owns it - Digital-PR folks or the Comms? All questions the #commschat participants were eager to debate. And, boy, did we cover a lot of ground in an intense hour of TweetChat banter…

May 13, 2011 09:45 BST Do you have a passion for the web? Does the PR & communications industry excite you? Do you want to be part of a dynamic team with global ambitions? Join us at Mynewsdesk UK!

Mar 28, 2011 21:09 BST Abba. IKEA. Dime Bars. Volvo. The Nobel Prize. Just a smorgasbord of things you probably know about Sweden. But have you been yet?

Mar 27, 2011 15:08 BST Whether you’re looking for a pair of shoes, advice on health or a PR agency, there is now massive choice on the web. And now we want help not just finding but choosing between the mass of information available to us, writes guest blogger Paul Sutton.

Mar 23, 2011 18:00 GMT In a perfect world, content should be created and shaped based on the preferences of the target audience. But how do we copy in an imperfect world, asks guest blogger Adam Vincenzini.

Mar 23, 2011 17:26 GMT If you could only ask the guest speakers at next week's Social Media World Forum in London one question, what would it be?

Nov 22, 2010 10:54 GMT 5 ways to take your online newsroom to the next level

Nov 12, 2010 14:06 GMT Guestblogger Anna Ålenius Mathson, PR Manager at Projectplace, shares some tips on what you should keep in mind when looking for a new PR tool.