Media, brands, communications, PR and technology are in a state of flux.
Where do we go from here? Your job is changing. You want to stay on top of new trends, while not losing sight of what makes communications effective.

One of the few events on at Social Media Week without ‘social media’ in the title, this session will cut through the hysteria and hyperbole. Nothing will be taken for granted.

Five of the sharpest minds representing all corners of the comms ecosystem will debate:

Which trends are truly game-changing for comms and media? Which are red herrings?
Who sets the agenda set now?
Has the balance of influence shifted?
How should the corporate communicator adapt?

Panel-Speakers:

Paul Sutton (Head of Social Communication) from Bottle PR
Katie McLean (European Digital Manager) from Spectrum Brands
Jon Bernstein (Deputy Editor) from New Statesman
Eva Keogan (Blogger - Social Comms) from Nixdminx