Eco-living and natural health insights to be revealed at Natural Products Scandinavia 2018

Since its launch, Natural Products Scandinavia has established itself as the ‘go-to’ industry event for finding out the latest trends and exclusive insights into natural health and wellness within the Nordic region.

Returning to MalmöMässan on 14-15 November, thousands of big-name buyers – including Aldi, WeMake, Life, Helsekost, Holland & Barrett, Åhléns, Matas, Dansk Supermarked, 7-eleven Denmark, IKEA, H&M, Coop Trading, Netto, and Magasin du Nord – attend the show annually to source the latest innovations and to discover exclusive market statistics, growth opportunities, and consumer habits affecting their industry today.

Johannes Cullberg, CEO & founder of Paradiset (the largest organic food store in Sweden), says: "Natural Products Scandinavia and the Nordic Organic Food Fair is the event of the year for us. This was where we found several of our first suppliers and we have participated every year since. If you are not here, you miss many opportunities to get onto the shelves of the best stores.” Johannes will be speaking in the Natural Theatre, at 1.45pm on the show’s opening day, about three key solutions that needs to happen to take organic food to the next level, including: cheaper food, better tech and increased personalisation.

Sustainability in fashion and packaging

With Swedish consumers at the forefront of sustainable living[1], it’s more vital than ever to create a brand that stands out in ethics. Mikel Feijoo Elzo, the founder and president of fashion line skunkfunk, will be sharing his incredible story of how to make a global fashion brand ethical and sustainable, through every part of the supply chain – taking place at 11.15am on 15 November.

As well as a new sustainable packaging zone, displaying the best eco-packaging innovations, there will also be dedicated ‘eco packaging’ talks associated by Packbridge, in the Natural Theatre. Roland Arbesleitner, segment packaging manager at Lenzing AG, will be discussing plastic packaging in the fresh fruit and vegetable industry – at 3pm on 15 November, and will highlight cases from Central Europe and their contribution to the protection of the environment overall.

“Despite its many benefits, plastic packaging has justifiably come under scrutiny of consumers. Viable alternative solutions are needed to help reduce the massive pile-up of discarded plastic parts and particles on our fields, in our rivers and oceans that we see today. The industry is responding by working hard on bringing viable sustainability solutions to the market. A few of these eco-friendly alternatives particularly for the fresh produce sector will be presented and discussed during the session,” says Arbesleitner.

When it comes to understanding sustainable trends and how to react to them, Johanna Wretling Stadler from Zenit Design has this covered. Zenit Design work with clients who value user insights as a starting point for sustainable innovation and developing products. “In order to answer to the changing world around us, in a good way, we have to understand where it is taking us. I will look into how a trend is born and how they can develop over time - into something larger or how they disappear completely,” says Stadler, whose session will take place at 11.15am on 14 November.

Consumer trends in health and supplements

If natural health and wellness is on the agenda, Povilas Sugintas, research analystat Euromonitor International, will be discussing the qualitative and quantitative developments in both global and Nordic-specific natural health markets.

“I’ll describe global trends in traditional/herbal medicine in broad strokes. Then I’ll zoom closer into the state of affairs in the Nordics. Lastly, I will argue that if they expect to sustain and expand sales, herbal/traditional companies better be ready to steal a trick of two from conventional medicine sellers who first witnessed plateaued growth years ago and has now had enough time to ponder all kinds of possible solutions,” says Povilas Sugintas.

Karina Kaae Hermansen, strategic advisor at Sustainable Lead, will also outline what the future holds in regard to consumer health and wellness. As connected micro and counter trends are giving way for new product developments and inspirational branding, Karina will touch upon biohacking, personalised nutrition, AI, bacteria, mental and emotional health, and sleep – at 12.30pm on 15 November.

Midsona and Svensk Egenvård’s chairman, Peter Åsberg, and managing director, Mats Nilsson, will give the latest updates and outline the future of the food supplements sector in Sweden. Their talk, taking place at 3.15pm on 14 November, will also discuss how Svensk Egenvård represents the industry by acting as a sounding board for the Government.

For further information and the full seminar line-up and timings in the Natural Theatre, please visit www.naturalproductsscandinavia.com/education/natural-theatre.

Register for a free trade pass

Natural Products Scandinavia (co-located with Nordic Organic Food Fair) is the Nordic region’s biggest trade exhibition and conference dedicated to the natural health, beauty, eco-living, self-care, and organic food and drink. Returning to Malmö, Sweden, on Wednesday and Thursday 14-15 November, the event will feature over 500 natural and certified organic exhibitors – making 2018 its biggest and most varied show yet.

For more information and to register for a free trade ticket, please visit www.naturalproductsscandinavia.com or www.nordicorganicfoodfair.com (direct link: www.eventdata.co.uk/Forms/Default.aspx?FormRef=NPSB8Visitor&TrackingCode=NPUK429).

###

Media enquiries & press pass requests to:

Please apply for press accreditation here: www.eventdata.co.uk/Forms/Default.aspx?FormRef=NPSB8Press
Sharna Waid, PR Manager
t: +44 (0)1273 645144
e: swaid@divcom.co.uk
Website: www.divcom.co.uk
Twitter: www.twitter.com/DiversifiedUK

Exhibitor enquiries to:

Fiona Allen, Portfolio Director
t: +44 (0)1273 645124
e: fallen@divcom.co.uk
Website: www.naturalproductsscandinavia.com
Twitter: www.twitter.com/NPScandinavia
Facebook: www.facebook.com/NaturalProductsScandinavia
LinkedIn: www.linkedin.com/groups/4499812

Scandinavia office:

Lars Larsson, Nordic Manager
Nordenskiöldsgatan 13, S - 211 19 Malmö, Sweden
t: +46 702 661170
e: llarsson@divcom.co.uk