Press release -
CE STALWART GOODMANS BOXES CLEVER WITH BRAND REFRESH AND NEW PRODUCTS
• Goodmans adopts bold brand refresh
• New cheeky squirrel mascot
• ‘Simplicity’ design approach
• New products launch September
Goodmans, a long-established British name in consumer electronics, is putting its best foot forward this autumn with a hot new brand look and a fresh range of digital-savvy products.
Goodmans’ cheeky new mascot – a bushy-tailed squirrel, drawn as a stylised capital G – will appear on products. The squirrel’s well-known agility and far-sighted cleverness mirror the company’s quick-footed business style.
Goodmans has reworked its product range and will launch into new categories including DAB radios, Bluetooth speakers and home entertainment soundbars.
All new products embody a design approach summed up in the phrase ‘brilliantly simple’. They have intuitive controls, seductive looks, and feature-sets contoured to today’s gadget-blitzed lifestyle. “Goodmans products will have a bold, contemporary approach to design that delivers a simple innovation of real benefit”, states Christian Corney, Goodmans Commercial Director.
For more background see the new Goodmans website:http://www.goodmans.co.uk
For more information contact: Ben Wright (email): ben@pajamaconsulting.com
Mobile: 07951 210 614
Pajama's website: http://www.pajamaconsulting.com
Topics
- Data, Telecom, IT
Categories
- about pajamapajama ltd is the london based consultancy that creates
- develops and manages exciting brands worldwide.
- classic brand
- heritage brand
- consumer electronics
- pajama
- goodmans
- brand refresh
- branding
About PajamaPajama Ltd is the London based consultancy that creates, develops and manages exciting brands worldwide.
Pajama Ltd