Press release -
Introducing the new organic skincare brand EIR Scandinavia to the world
INSIGHT
EIR Scandinavia is a new established Scandinavian brand within the Orkla concern specialized in natural beauty and well-being. EIR want to inspire women all over the world through their site where you can get information and inspiration about inner and outer beauty, sustainability and psychology impact on your skin. The goal is to help you become your own expert on your skin. A trust-worthy destination that also sell high quality natural beauty products.
To help introduce this new brand to the world and to distinguish EIR from the competitors, Panagora wanted to create a fast and seamless shopping experience with a unique and distinct brand expression with curated skin care content.
"We want them to say that they love the brand and this brand is making everyday life a bit better in a way" - Nina Skalstad | CEO
IDEA
In order to really distinguish EIR Scandinavia from their competitors and define what the brand stands for, Panagora identified the need to strategically create a brand platform. We also identified the need of a visual design palette with elements and guidelines that together can create a strong and unique brand expression with high recognition and create consistency across all brand channels.
Since EIR is a new brand we started to build a design concept to launch a blog, in order to increase brand awareness, encourage engagement and drive traffic. The blog concept intends to educate the customer how good skin-feeling is equal to feel better and encourage the user to share reviews and their own beauty stories.
In addition of the blog concept, we designed a web shop and a skin analysis tool to help the user find the right products for their skin type.
IMPACT
- Establishing a brand platform for internal and external stakeholders
- Using the brand platform to design a distinguished visual identity
- A unique logotype application with infused story telling
- A web design concept that builds the brand for blog and e-commerce
- A strategic UX/UI solution for skin analysis test for customer acquisition and customer loyalty
Visit https://www.eirscandinavia.com/
Topics
Panagora - A digital agency specializing in ecommerce.
Our journey began in 2001 when we were approached by a young company (now a world-leading sneakers boutique) called Sneakersnstuff to build their online store. That project led to a successful and on-going collaboration spanning well over a decade. Since then we have worked with some of Sweden's leading fashion brands and industry-leading companies such as Caliroots, Babyshop, Alex and Alexa, Skincity and Swedish Red Cross.
Building on our vast experience and carefully chosen partners we help our clients create meaningful impact with their digital presence. Using our deep expertise across a wide array of web technologies, platforms and tools, we have built industry-leading responsive web and mobile applications for our clients. Our customer-centric approach integrates all disciplines — strategy, technology and design — to deliver elegant and impactful solutions that benefit your business.
Are you interested in knowing more about our services and what we can do for you? Visit our website http://www.panagora.se/en/
