Comparison Websites BOOM in Recession

The current economic climate has put great strain on vital travel sector services and the British pound is now being stretched more than ever when it comes to family holidays.

PARKAT have carried out an analysis using seven years worth of search data and have found a concerning trend between airport parking services and keyword terms.

We have discovered people are more frequently searching for terms such as “cheap airport parking”, “budget airport parking” and “discount airport parking”. In fact we found an increase in the majority of cheap travel related keywords.
Having analysed the data, we can conclude that people are searching for cheaper airport parking more frequently. The current figures are the highest since 2004 having increased by 216%.
This proves holiday goers in particular families on a strict budget are now digging deeper than ever for the cheapest holiday bargains using comparison websites like PARKAT which compare airport parking services across the UK in one simple easy search.

The research shows although we are in a recession savvy holiday goers are making the most of comparison websites to minimise their holiday costs allowing them to spend on when on holiday.


Note to Editors:

Data available from Google insights. Date compared from 2004 - 2011 present day.

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