Projectplace International Appoints Schwartz Communications as New PR AgencyJun 04, 2010 10:13 BST
Stockholm, June 4, 2010 - Swedish online collaboration tool Projectplace today announced the appointment of Schwartz Communications as their choice of public relations agency in Sweden, UK and strategically for Europe. Together with Schwartz, Projectplace is aiming at strengthening the company’s brand as well as increasing its market share across Europe.
Projectplace has great ambitions for the European market and is keen to further strengthen its position as a leader in online collaboration,” said Anna Ålenius Mathson, International PR Manager at Projectplace. “We needed an agency that could bring our brand across all Europe. Further, we were looking for a PR agency with a passion for IT, B2B and collaboration in the Cloud. In Schwartz, we have found a great partner within both corporate and product PR, media relations and, for us very evident, non-traditional channels such as social media.”
Projectplace International provides Europe's leading project collaboration tool on the web and operates from offices in Sweden (HQ), also handling the UK market, the Netherlands, Germany, Norway and Denmark. From January 2010, the company has implemented an International PR strategy which requires a PR agency with international focus, such as Schwartz Communications.
Heading up PR for Projectplace is Kristina Ebenius, Managing Director Europe at Schwartz Communications. The team at Schwartz also includes several PR professionals with expertise in the Swedish, UK and the European markets.
“We are excited to have the opportunity to work with the leader in the field for online collaboration on such an ambitious PR strategy,” said Kristina Ebenius, Managing Director Europe at Schwartz Communications. “Schwartz has a longstanding track record in supporting innovative and fast growing companies with PR and we are looking forward to bring our experience and competence into this collaboration with Projectplace.”
Since its foundation in 1998, Projectplace has defined projects as social systems and based on this insight designed a software-as-a-service tool for project management. While most other suppliers of project management tools concentrate on supporting detailed work planning in complex systems, Projectplace focuses on transparent communication within the project and with its stakeholders. Projectplace strongly believes that the key to successful projects is to help people share information and manage their commitments. Furthermore the mobile application Projectplace for iPhone empowers project collaboration and communication on the go.
International Media Contact:
Anna Ålenius Mathson, International PR Manager
Phone: +46708930246, Email: firstname.lastname@example.org
Press room for media: http://www.mynewsdesk.com/uk/pressroom/projectplace_international
For more information about Schwartz Communications please visit www.schwartzcomm.com