Press release -
Prostate Cancer UK teams up with the League Managers Association
Prostate Cancer UK has become an Official Charity Partner of the League Managers Association (LMA) in 2014/15.
Through the partnership the LMA membership will be encouraged to get behind the Men United v Prostate Cancer campaign including wearing the Man of Men pin badge on match days and play their part in supporting and promoting a range of exciting ventures during the 2014/15 campaign.
The charity will also feature prominently in LMA communications as well as the LMA quarterly magazine publication, ‘The Manager’.
Prostate Cancer UK’s Director of Fundraising, Mark Bishop said: “The manager sets the tone for any club, so we are really excited to kick-off this partnership with the League Managers Association.
“From our Charity partnerships with The Football League and Millwall to fresh relationships with Kidderminster Harriers, Non-League Day and The North West Counties Football League this season, football has proved to be an incredibly powerful way to raise awareness and this partnership will further help us in our quest to save men’s lives.
“It’s humbling to see so many managers wearing our Man of Men badge on touchlines up and down the country, and the added engagement in players, club staff and supporters involved in events such as our Men United match days and our charity cycle rides has been phenomenal.
“We look forward to working with the LMA across a range of exciting ventures as we join together to help beat this deadly disease.”
Richard Bevan, Chief Executive of the LMA said: “The LMA is delighted that Prostate Cancer UK has become an Official Charity Partner for the 2014/15 season. Not only to help raise awareness to the public but also to help raise awareness of the disease across our membership. Prostate Cancer is a very real condition for all men and using football as a means to get key messages across is something the LMA is keen to support.”
This latest move dovetails with the organisation’s ever-growing presence in football, and the official logo of Prostate Cancer UK will be worn more than 60,000 times on players’ shirts in the Sky Bet Football League next season, following a unique agreement between The Football League and its Official Charity Partner.
From the beginning of the 2014/15 campaign, Prostate Cancer UK’s distinctive Man of Men symbol will be included on every single player’s kit as part of his individual squad number – the first time ever that a charity’s logo has been included by a domestic league on every player’s strip. The Football League received approval for its initiative from the FA Council earlier this week.
Within each and every number will be the charity’s iconic image, the Man of Men, symbolising men of all walks of life coming together in the UK.
Supporters of all 72 Football League clubs will also have the opportunity to purchase the branded numbers to accompany the replica shirts as the charity’s Men United v Prostate Cancer campaign gathers momentum.
The pioneering partnership between Prostate Cancer UK and The Football League aims to reach over 16 million fans across the terraces up and down the country, raising awareness of the disease which affects 1 in 8 men sometime in their life and kills over 10,000 men a year.
The Men United v Prostate Cancer campaign was launched at a breakfast briefing at The Football League HQ on January 24th with comedian Bill Bailey assuming the role of team manager.
Big names from the world of show business including Stephen Fry, Sir Michael Parkinson, Ray Winstone and Damian Lewis, together with England sporting icons Michael Owen, Les Ferdinand and Will Carling, have all signed up to Men United which has now got a squad of more than 170,000 members. To sign up all you need to do is do a simple online test.
If you have concerns about prostate cancer please call Prostate Cancer UK's confidential Helpline on 0800 074 8383 or visit www.prostatecanceruk.org. The helpline is free to landlines, staffed by specialist nurses, and open from 9am to 6pm Monday to Friday with late opening until 8pm on Wednesdays.
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Topics
- Sport
About the League Managers Association (LMA)
The League Managers Association is the collective, representative voice of all managers from the Barclays Premier League, the Sky Bet Championship and Sky Bet Leagues 1 and 2.
For more information about the League Managers Association (LMA) please go to - League Managers Association Website
About Prostate Cancer UK’s work in football:
With 250,000 men – enough to fill Wembley Stadium almost three times over – living with the disease in the UK, Prostate Cancer UK aim to increase awareness of the disease and help raise funds so that more men survive it and enjoy a better quality of life.
Prostate Cancer UK – the Official Charity Partner of The Football League – aims to reach millions of football supporters through engagement activity across over 60 football grounds to raise awareness of the disease which now affects 1 in 8 men in the UK, that's a rate of 10,000 deaths a year. As well as raising awareness of the disease, the official partnership will help to raise funds so that more men survive it and enjoy a better quality of life. Men United aims to galvanise the football community and inspire a movement for change in men’s health to win the battle against prostate cancer once and for all.
Prostate Cancer UK will launch a range of fundraising and awareness activities across the season and supporters can receive exclusive football stories via a Men United e-newsletter while more than 150 riders connected to The Football League clubs signed up for the second annual charity challenge and cycled from London to Amsterdam in June, raising more than £180,000. Also, the Men United Hall of Fame will seek to showcase and award members of the football community for outstanding work undertaken on behalf of men’s health across the season.
This season Prostate Cancer UK are the Official Charity Partner of Vanarama Conference side Kidderminster Harriers and is also affiliated with Non-League Day on September 6th and the North West Counties Football League.
About prostate cancer:
Prostate cancer is the most common cancer diagnosed in men in the UK. Over 40,000 men are diagnosed with prostate cancer every year. Every hour 1 man dies from prostate cancer.
One in four Black men will develop prostate cancer at some point in their lives.
Prostate Cancer UK fights to help more men survive prostate cancer and enjoy a better quality of life. It funds research into causes and treatments and provides support and information.
About Men United:
Men United v Prostate Cancer is our call for men to join together in a movement against the common enemy of prostate cancer. The aim is to build a united front of men against this disease. We want to get the message out about one of the UK’s biggest man killers, support men affected by it, and intensify the search for more reliable tests and treatments for the future.
Men are being asked to sign for Men United by visiting www.prostatecanceruk.org/menunited where they can also test their health knowledge by taking a quick quiz.
The core audience is men over 45 who urgently need to know about this disease, and to do something about it. Men United is not exclusively for men. This is a movement for men, but women will be critical supporters and activists within it. But, the core idea is that men are very consciously facing their health and banding together to right a wrong.
Whether they’ve been diagnosed or are simply concerned about prostate cancer, men can find out about the disease at www.prostatecanceruk.org.
