Ecommerce Personalisation Software shortlisted for two esteemed European IT & Software Excellence Awards.

Ecommerce personalisation software solution, PureClarity has been announced as a finalist for two awards in the upcoming 2016 European IT & Software Excellence Awards. PureClarity will be attending the celebrated awards dinner in the hope of being awarded SaaS Solution of the Year and Software Innovation Solution of the Year.

The 2016 European IT & Software Excellence Awards, now in their 8th year, attracted over 400 entries from more than 31 countries. A total of 86 companies from 21 European countries have made the finals. The awards are given for IT solutions that get to the heart of customer issues, delivering better business, a clearer understanding of data, and more efficient and profitable outcomes.

PureClarity is a software solution that aims to increase online revenue by personalising the entire ecommerce user journey including site search, behavioural merchandising and automated email marketing. The solution entered for the awards is based on PureClarity’s Site Search product that uses a specially designed Artificial Intelligence Engine, Hybrid Algorithms and advanced data gathering to present the most relevant results to website visitors as they use the search function.

John Garratt, Editor of IT Europa, who heads the judges' panel says: “This year has seen more entries than ever, and an even wider spread of project types – from mobility, security and management to software-as-a-service packages for key vertical markets, and from data-driven systems using the new power of analytics to others which effectively replace costly old systems with new and far more efficient apps, increasingly driven in the cloud. The result is the best-ever advertisement for the capabilities of European IT, and we could not help but be impressed by the skills on display and the effort that has gone into effective IT delivery.”

PureClarity’s Chief Technical Officer, Ian Lawton, said: “It is an honour to be shortlisted for not just one, but two awards by such a respected organisation with such strong competition from across Europe. For PureClarity to be acknowledged as one of the leaders in SaaS and innovative software is a real achievement. Over the last 12 months we have worked to ensure PureClarity is a software solution at the forefront of its marketplace, taking home one, or both, awards would be fantastic recognition for the work that we do.

We look forward to attending the awards ceremony and wish every company luck in their category.”

The award winners will be announced on April 14.

For more information visit www.pureclarity.com.