Press release -

ASOS mobile apps in China go live

In a first for the UK’s largest independent online fashion and beauty retailer, ASOS has launched mobile apps for iPhone, iPad and Android to the Chinese market.

Developed using retail technology specialist Red Ant’s award-winning RetailOS mobile commerce accelerator, the apps are:

  • Fully transactional mobile app designed specifically for the 700 million-strong Chinese smartphone user market
  • Feature rich and fully shoppable with hybris commerce platform and Alipay
  • Features include Catwalk for all products, access to personal profiles, wishlists and Chinese social sharing

Social media buzz suggests it has been well-received by ASOS customers and the fashion industry:

  • ‘I appreciate the fashion sense of ASOS’ fashion buyer, the items on the app attracted me so much and the app is more convenient than selecting on the website. I can also share the items with my friends from my phone, it is very warm and useful for us’

Men’s Health Assistant Editor Yu Qing

  • ‘Cool! Finally I can view the ASOS products in clear categories instead of spending a lot of time searching for what I want on Tmall. It’s more convenient.’

Rayll Beauty Fashion Editor Kichi

  • ‘This app could help me know the latest ASOS collections better and faster than the website… I can shop with my cellphone anywhere and any time.’

Vogue Feature Editor Mo Mo

  • ‘It is much faster and simpler than Tmall. I can see my different selections. I love the app’s design – simple and fashionable.’

1626 Assistant Editor Wei Ba

  • ‘In the past, most people thought ASOS was an inaccessible brand, only available overseas. But now…more and more consumers will buy what they really want from ASOS, any time, anywhere.’

Leon Chief Fashion Editor Tao Chang

ASOS’ General Manager – China, Daniel Jenks, said: ‘ASOS is dedicated to delivering the best possible experience to our customers in China, and the launch of our apps, backed by Red Ant’s expertise, is a significant step towards ensuring they receive a high-quality, mobile-first service which meets all of their needs in an increasingly sophisticated marketplace. We’re delighted with the results so far and in the space of a few weeks, app downloads and sales have exceeded our expectations to form a substantial mix of our sales.'

Red Ant’s CEO Dan Mortimer said: ‘As the UK continues to forge stronger and more profitable business relationships with China, we are delighted to be the mobile partner of choice in the Far East for one of the world’s most successful and reputable online retailers. The local knowledge and expertise of our team on the ground in Asia has been invaluable in developing an app which makes the most of the commercial opportunities presented by the world’s biggest mobile market.’

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Ends



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Topics

  • Data, Telecom, IT

Categories

  • apps
  • mobile
  • retail
  • technology
  • fashion
  • china
  • far east
  • digital
  • online

ABOUT RED ANT

Connected store experiences for smarter retailers

Red Ant is a technology partner for retailers, delivering smarter ways to drive innovation and engage customers through connected experiences. Founded in 1999, Red Ant has been part of the evolution of digital and consistently at the forefront of innovation:

  • -Delivering a seamless shopping experience
  • -Improving workforce productivity
  • -Solving technology challenges

RedConnect is Red Ant’s enterprise development platform-as-a-service for creating the next generation of connected customer experiences. With flexible flow-based architecture that’s easy to use and pre-integrated with industry-leading technologies, organisations can connect systems and touchpoints into a single, unified flow of information for customers and employees, on any type of device.

Our RetailOS development accelerators combine pre-built integrations, cloud services and best practice interfaces for customer, staff and self-service applications to provide a complete end-to-end solution to your retail challenges. Modular and future-proof, our managed service delivers results quickly, scales with your business and minimises change.

ABOUT ASOS

ASOS is a global fashion destination for 20-somethings. We sell cutting-edge ‘fast fashion’ and offer a wide variety of fashion-related content, making ASOS.com the hub of a thriving fashion community. We sell over 75,000 branded and own-brand products through localised mobile and web experiences, delivering from our fulfilment centres in the UK, US, Europe and China to almost every country in the world.

We tailor the mix of own-label, global and local brands sold through each of our nine local language websites: UK, US, France, Germany, Spain, Italy, Australia, Russia and China.

ASOS’s websites attracted 88 million visits during February 2015 (February 2014: 71 million) and as at 28 February 2015 had 9.3 million active customers1 (28 February 2014: 8.2 million), of which 3.7 million were located in the UK and 5.6 million were located in our international territories (28 February 2014: 3.2 million in the UK and 5.0 million internationally).

1 Defined as having shopped in the last 12 months

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