Press release —
Barcroft Media and Rightster Partnership A Match Made In YouTube Heaven
Unique news video content focusing on the ‘Amazing Side of Life’ resonates with global video viewers
UK, London, 7th May 2013: Barcroft Media has joined Rightster’s growing community of online video content provider partners. Barcroft Media’s unrivalled production of exclusive short-form news videos, focuses on the quirky, emotional, unusual, and the incredible. Online video viewers are hooked with the Barcroft TV channel racking up over 42M views on YouTube in the last six months. This surge in popularity has catapulted Barcroft TV into one of the most watched UK-based YouTube news channels.
Founded by Sam Barcroft in 2003, Barcroft Media’s producers and journalists focus on covering exclusive news stories with a “wow” factor. The Barcroft TV YouTube channel is managed by Rightster and has grown to over 7.5M views and 9K new subscribers per month. There has been over 13M views of 'The Only Man In The World Who Can Swim With A Polar Bear' video that was selected for the prestigious Google Zeitgeist 2012 campaign.
In addition to managing the Barcroft TV YouTube channel, Rightster will be syndicating Barcroft Media’s content to a network of online publisher sites, further extending global reach and audience. As if millions of views and thousands of subscribers wasn’t enough, Rightster is also assisting with the monetization of Barcroft’s video content.
“Rightster’s unique and advanced video marketing and distribution solution was exactly what Barcroft Media needed”, said Sam Barcroft, Founder and CEO, Barcroft Media. “We looked at a several potential video distribution partners, but only Rightster matched our levels of ambition. We are passionate about producing engaging, unique content, and Rightster are experts at maximizing its potential online”.
“Partnering with Barcroft Media provides our global online publisher community with access to some of the most engaging video content available online”, said Charlie Muirhead, founder and CEO at Rightster. “We are focused on making the task of distributing and promoting video content as efficient as possible whilst at the same time, increasing audience engagement and reach”.
For any questions regarding Rightster’s services contact: press@rightster.com.
-ENDS-
For further information on Rightster’s work, to speak to a member of the Rightster senior team, please contact Heather Timmerman.
For more information about Barcroft Media, please contact: alex.morris@barcroftmedia.com
Media Contacts: Rightster
Heather Timmerman
+45 31 37 06 77
Barcroft Media
Alex Morris
+44 207 923 1827
About Rightster:
Rightster manages and operates the world’s fastest growing digital distribution, marketing and monetisation network that connects global media rights owners, publishers and marketers, providing the visibility and control required to optimise the commercial value of online video.
Rightster provides a “connect once - distribute to many” solution that allows rights holders to extend the reach of their live and pre-recorded video content to audiences globally via all the leading online media destinations, branded portals, social networking sites, connected TV/gaming platforms and specialist blogs. The solution comprises a managed suite of services that can either compliment or provide a low risk alternative to in house investment in digital skills and systems.
For more information please visit: www.rightster.com
About Barcroft Media:
Barcroft Media are an international media content company based in London, England. They deliver editorial words, pictures and footage to clients across the globe, specialising in covering the amazing side of life. Barcroft Media represents a large network of content creators, and markets their material to publications, websites and broadcasters in over fifty countries.
From newsrooms in London, New York and New Delhi, the Barcroft team work around the clock to produce, distribute and monetize amazing content that starts conversations.
Topics
- Media, Communication
Categories
- publisher syndication
- barcroft media rightster
- barcroft media youtube channel management
- rightster
- online video syndication
- youtube management
- youtube
- youtube channel optimization
- rightster youtube management
- video seo
Who we are...
Rightster are video distribution and monetisation specialists. We help the world’s leading content producers, publishers and advertisers realise the value of their rights held video. Our end-to-end cloud-based services and consultancy help customers gain visibility and control over their value chain, maximising their revenue potential.
