Press release —
Press Association Partners with Rightster to Strengthen Its Online Video Distribution Strategy
UK, London, 23rd May 2013: The Press Association (PA) is the UK and Ireland’s national news agency and one of the latest multimedia news content providers to join Rightster’s YouTube Multi-Channel Network (MCN).
In the early stages of their strategic online video distribution initiative, PA partnered with Rightster to optimise the PA News channel on YouTube. In addition to managing this channel, Rightster will now also be marketing and distributing PA’s video content to online publisher sites around the world, thereby further extending their audience and reach.
PA’s continuing drive to deliver high-quality news, entertainment and sports content on multiple platforms aligns well with Rightster’s focus on these genres and its strength in YouTube channel management and optimisation. Since Rightster took on managing the PA News channel, subscriber numbers have more than doubled and views have increased by 78%. Much of this growth has come from audiences in the US and Canada in addition to the UK.
"Rightster's software system and audience development expertise make the task of distributing, monetising, and promoting video content through YouTube – and other channels – simple and efficient. Our close collaboration with YouTube helps our clients attract more viewers and grow audience, while using our media sales expertise to improve revenues.” said Barry Flanigan, VP of Publisher Solutions and Audience Development at Rightster. "We’re excited to support the Press Association as it continues to be a leader in multimedia content."
“We are happy to work with Rightster and the Press Association and help these two prominent organizations use the YouTube platform in new and innovative ways to reach a global audience” said Greg Dray, Head of Content Partnerships, News and Education at YouTube EMEA.
“Rightster has proven to be a valuable partner and leader in the online video distribution and marketing space”, said Tony Watson, Managing Director at the Press Association. “PA’s commitment to delivering high-quality, dynamic content stretches far beyond our own borders and this continued partnership will capitalise on our multimedia strengths and Rightster’s in online video syndication”.
For questions regarding Rightster’s services contact: press@rightster.com
Topics
- Art, Culture, Entertainment
Categories
- youtube
- multimedia
- youtube channel
- press association
- multimedia technology
- youtube channel optimization
- rightster
- rightster youtube management
- press association youtube channel
- greg dray
Regions
- England
Who we are...
Rightster are video distribution and monetisation specialists. We help the world’s leading content producers, publishers and advertisers realise the value of their rights held video. Our end-to-end cloud-based services and consultancy help customers gain visibility and control over their value chain, maximising their revenue potential.
