Press release -
Rochdale residents urged to make their metals matter
Recycle for Greater Manchester and Rochdale Borough Council have joined forces with the metal packaging and recycling industry to launch a new campaign to urge people living in Rochdale borough to make their ‘metals matter’ by encouraging them to recycle more.
The new campaign aims to help people understand what can be recycled and explain what happens to the metals collected, in particular the metal packaging they use at home.
In Rochdale, residents use over 88 million metal food tins, drink cans and empty aerosols every year*, and each one is endlessly recyclable.
The ‘make your metals matter’ recycling campaign has been developed following research that shows people aren’t always aware that their used metal packaging will be transformed into new valuable everyday items when collected for recycling.
As part of the campaign, leaflets explaining how people can boost the area’s recycling rates have started arriving in homes across Rochdale last week.
Councillor Elaine Sherrington, Chair of Greater Manchester Waste Disposal Authority Strategy and Behavioural Change said: “We’re calling on local residents to make their metals matter and help increase Greater Manchester’s recycling performance. We are committed to reducing the amount of waste sent to landfill and we hope the campaign will encourage our residents to recycle more. An empty drinks can could be recycled and back on sale as another can in just 60 days, saving energy and natural resources in the process. So a small action like putting your can in the recycling bin will make a big difference.”
Rick Hindley of the MetalMatters industry partnership said: “We have done extensive research into recycling habits and found that it is often the uncertainty of how to recycle, and what happens to the items recycled that prevents people from doing more. Campaigns like this allow us to take the recycling message into people’s homes and highlight exactly how they can help just by recycling more.”
The campaign in Greater Manchester is being jointly funded by MetalMatters, an industry partnership comprising the UK’s leading producers, users and recyclers of metal packaging and supported by the Waste & Resources Action Programme (WRAP). MetalMatters is run by the Aluminium Packaging Recycling Organisation (Alupro) on behalf of the funding partners.
Topics
- Environment, Energy
Categories
- receycling
- heywood
- middleton
- pennines
- rochdale
- rochdale council
Regions
- Greater Manchester
Notes to Editors:
Recycle for Greater Manchester is a partnership between Viridor Laing (Greater Manchester) Limited (VLGM) and the Greater Manchester Waste Disposal Authority (GMWDA), encouraging the people of Greater Manchester to recycle more and recycle better. Our Vision is to help make Greater Manchester a shining example of urban recycling.
Greater Manchester Waste Disposal Authority (GMWDA) provides recycling and waste disposal services for over one million households in Bolton, Bury, Manchester, Oldham, Rochdale, Salford, Stockport, Tameside and Trafford. It handles around 5% of England’s waste.
Viridor Laing (Greater Manchester) Limited (VLGM) is a joint venture company owned by Viridor, a subsidiary of Pennon Group PLC, and John Laing PLC, who have come together to deliver a 25 year Recycling and Waste Management Contract.
VLGM provides facilities and services to manage householders waste in an environmentally and economically sustainable manner. This involves the reception, treatment and disposal of waste to increase levels of recycling, composting and recovery and reduce waste sent to landfill.
About WRAP
WRAP’s vision is a world in which resources are used sustainably. It works in partnership to help businesses, individuals and communities improve resource efficiency. Established as a not-for-profit company in 2000, WRAP is backed by government funding from England, Northern Ireland, Scotland, and Wales.
Visit www.wrap.org.uk and follow on Twitter at @Wrap_UK
* Number of million packaging items based on: 600 food tins, 380 drinks cans and 27 empty aerosols thrown out by an average household annually (1007 items), multiplied by approx. number of Rochdale households (87,600).
Equivalent figure for all Greater Manchester households (991,900 households) is almost 1 billion (998,843,300).
About MetalMatters
MetalMatters was developed and is funded by the metal packaging manufacturing industry, reprocessors and fillers. The programme works in partnership with local authorities and their waste collection partners to promote metal packaging recycling, and thereby improve capture rates for metal packaging at the kerbside. The MetalMatters programme is supported by WRAP. MetalMatters is being managed on behalf of the funding partners by the Aluminium Packaging Recycling Organisation (Alupro).
For details of MetalMatters campaigns and case studies visit www.metalmatters.org.uk
MetalMatters funding partners
Industry organisations:
Aluminium Packaging Recycling Organisation (Alupro)
Beverage Can Makers Europe (BCME)
British Aerosol Manufacturers Association (BAMA)
Metal Packaging Manufacturers Association (MPMA)
European Aluminium Association (EAA)
Metal Reprocessors
Novelis UK Ltd
Tata Steel
Foil container manufacturers
Coppice Alupack
Nicholl Food Packaging
i2r Packaging Solutions
Household foil manufacturers
Wrap Film Systems
WrapEx Ltd
ITS
Metal Packaging manufacturers
Ardagh Group
Guala Closures
Packer/fillers
Coca Cola Enterprises Ltd
Unilever
Head to rochdale.gov.uk
Rochdale Borough Council - We are a council which builds success and prosperity with our citizens and partners, whilst protecting our vulnerable people.
