Press release —
Rugby aims to topple Football from the pop charts
That is about to change according to the people behind 'The Voice of a Thousand Men' an unofficial supporters song written for the 2013 British and Irish Lions. The track was released on Monday 27th May and has a promotional video featuring 4 giant hamsters who now have their own Facebook page charting their antics on the tour down under.
Neil Boote, MD of the Ruckstar Rugby Clothing Brand produced the track and video and explains. "In 2001 the vast British and Irish Lions support behind the first test match win shocked the Wallabies into giving away tickets and amplifying the home supporters to counteract it. The Voice of a Thousand Men is a plea to the traveling fans in 2013 to remember their responsibility to represent the majority back home with their voice."
The Ruck Stars were created specially for the record with West London professional musician Jim Sole doing the lead vocal and performing energetically tn the video to say the least."
"Our aim is to get Rugby to number 1 before the Tour ends in early July, and raise some money for the Wooden Spoon Rugby Children's charity in the process."
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Ruckstar is a new Rugby Inspired clothing brand marketing original. high quality original garments that celebrate the origins, traditions and glory days of Rugby. The range is marketed direct online at the Ruckstar.co.uk webstore, as well as at selected Rugby and lifestyle events such as Rugby 7s festivals.
The current range of men's Tee shirts will be expanded in Summer 2013 to include hooded tops and Rugby polo shirts, and a women's range.
The brand was launched in late 2012, and was founded by Neil Boote, a Rugby fanatic, who after years of corporate life decided to combine his passion for Rugby, his Marketing expertise and experience running a leading Music merchandise business to create something new and exciting in a cluttered and rather homogenous marketplace.
Ruckstar brings a Rock and Roll edge to its designs and branding, as well as superior quality. All this is underpinned by a social agenda, to invest in the ongoing development, sustainability and health of grass-roots Rugby.
To this end, the Kickback programme enables anyone buying from Ruckstar.co.uk to select a local Rugby Club or Rugby cause as they buy, making that Club or cause the beneficiary of a minimum 5% of the revenues. Clubs agreeing to promote Ruckstar receive a higher percentage Kickback, up to 15% for full partner Clubs.
To reinforce both its Rock n Roll and social credentials, Ruckstar has produced an unofficial anthem and video for the 2013 Lions Tour in aid of the Wooden Spoon society.
