Press release —
The 2013 Lions secret weapon revealed
The last time the British & Irish Lions toured Australia in 2001 the enormous Lions support at the first test shocked the Wallabies and some say sealed the victory for the Lions. The Australian's famously responded by giving away tickets to the second test and allegedly resorting to amplifying the home support.
To give the Lions and their supporters the edge in 2013, Rugby inspired fashion brand Ruckstar has produced the first ever Lions anthem, The Voice of a Thousand Men, by RUCK STARS to arm the supporters and to inspire the Lions to victory.
The song is a new version, with Lions inspired lyrics, of the Swords of a thousand men, by Tenpole Tudor and it has a promotional video featuring 4 larger than life supporters hailing from the 4 constituent Lions nations, and their intrepid antics.
The song is on sale as a download from iTunes and other reputable online music stores, with all proceeds to the Wooden Spoon Society.
Ruckstar Founder Neil Boote explains "our anthem is a plea to the lucky traveling supporters to take with them the voices of those supporting from home. Its also a fantastic sing along tune!" He added, "with the Rugby family behind us who knows we might make Rugby number 1. and challenge football's musical dominance"
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Topics
- Fashion
Categories
- british and irish lions
- lions video
- lions song
- lions anthem
- rugby
- lions tour
- lions rugby
- voice of a thousand men
- voice 1000 men
- ruckstar
- ruck stars
- hamsters
- hamster video
Ruckstar is a new Rugby Inspired clothing brand marketing original. high quality original garments that celebrate the origins, traditions and glory days of Rugby. The range is marketed direct online at the Ruckstar.co.uk webstore, as well as at selected Rugby and lifestyle events such as Rugby 7s festivals.
The current range of men's Tee shirts will be expanded in Summer 2013 to include hooded tops and Rugby polo shirts, and a women's range.
The brand was launched in late 2012, and was founded by Neil Boote, a Rugby fanatic, who after years of corporate life decided to combine his passion for Rugby, his Marketing expertise and experience running a leading Music merchandise business to create something new and exciting in a cluttered and rather homogenous marketplace.
Ruckstar brings a Rock and Roll edge to its designs and branding, as well as superior quality. All this is underpinned by a social agenda, to invest in the ongoing development, sustainability and health of grass-roots Rugby.
To this end, the Kickback programme enables anyone buying from Ruckstar.co.uk to select a local Rugby Club or Rugby cause as they buy, making that Club or cause the beneficiary of a minimum 5% of the revenues. Clubs agreeing to promote Ruckstar receive a higher percentage Kickback, up to 15% for full partner Clubs.
To reinforce both its Rock n Roll and social credentials, Ruckstar has produced an unofficial anthem and video for the 2013 Lions Tour in aid of the Wooden Spoon society.
