FMCG: Category Management Online

In a recent Mintel report online grocery sales were predicted to be worth £11.1bn in the UK in 2017 -an increase of £1.1bn since 2016. Other data shows that the online channel accounts for six percent of all grocery sales, and that the proportion of shoppers buying most or all of their groceries online is growing – 14 percent in 2017 vs seven percent in 2014. For now in the UK the largest retailers are also the largest e-tailers, so the growth in online has made little change to the status quo – and your trade teams are able to focus on the usual key customers.