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Econsultancy- How retailers are targeting Generation Z
A new report by Shoppercentric suggests that Generation Z – those between the ages of 15 to 24 – are set to shape the future of retail.
So, move aside millennials, here’s a closer look at how this ‘communicative, confident and complex’ consumer shops - as well as a few ways retailers are targeting them.
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Topics
- Retail
Categories
- shoppers
- retail
- 2016