Field Marketing: Uk grocery retail shifts focus to every day low pricing strategy

A new industry report has been launched by independent shopper research agency, Shoppercentric. Carried out amongst 88 food and drink brand owners and design agencies involved in the commissioning or design of Point of Sale (POS) – provided by the IPM – and 10 pre-recruited shopper-agents, the research findings cast a light on POS influences on today’s shopper and looks at key success factors and future trends.