Internet Retailing: GUEST COMMENT Getting under the skin of Generation Z

As everyone working in the retail sector knows, digital is having a huge impact – yet we are really only at the tip of the iceberg in terms of how it affects and influences us. The seismic shift is likely to come when Generation Z start to access the spending power that allows them to become the new generation of shoppers. They are the generation that has digital in their DNA, which means they will be better able to see the opportunities for digital in retail, and to embrace the digital solutions retailers and brands have to offer them.