Kam City: Product Quality And Service Considered More Important Than Cheap Prices

Independent research agency Shoppercentric has launched its latest Shopper Stock Take Index that provides valuable insights on UK shopper’s thoughts and feelings about the grocery retail sector. More than a thousand online survey responses were collected from shoppers and findings indicate that there are a number of changes a-foot.

“The big four grocers are still coming to terms with the fact that big box grocery retail is not the future so it’s important that changes in shopper behavior are noted – and acted upon,” said Danielle Pinnington, Managing Director at Shoppercentric. “It’s also essential news for the brands that supply these retailers, because small store distribution and ranging takes far more thinking than the one-size-fits-all template of the 90’s and 00’s.”