Strategies to cope with shoppers tightening their belts

Economic and political uncertainty is affecting consumer attitudes and choices, says Danielle Pinnington of Shoppercentric

2017 is certainly proving to be a roller coaster. Brexit talks are finally starting; the exchange rate remaining weak; prices on the increase; salaries failing to match inflation; and politics proving to be anything other than strong and stable.

This is the context in which UK shoppers are making the purchase decisions that are so crucial to a buoyant economy, and there are various signs that confidence is starting to weaken.