Talking Retail

Danielle Pinnington, managing director at shopper research agency Shoppercentric, said: “Whilst profits are down, the strategy of increasing food stores and decreasing clothing makes sense given the clear position food has in shoppers’ repertoires.

“As a premium food retailer, M&S needs to ensure they draw on their experience during the recession to keep the offer relevant and appealing to shoppers who are starting to feel the pinch in their wallets.”